Many B2B businesses are incorporating Account-based Marketing (ABM) as part of their overall marketing efforts. ABM is all about focusing your resources on high-value accounts that drive revenue. It takes a strategic approach to determine the right target accounts as well as retain them for a long-term business relationship. ABM has proven effective for many B2B businesses. With ABM, they have also realised the importance of aligning their sales and marketing teams. Whether you are already using ABM or planning to incorporate it into your marketing efforts these statistics will make you confident about investing in it.
Want to measure the success of your ABM strategies? Here are 5 Important Metrics for Account-Based Marketing.
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