We’re Toronto’s Leading Inbound Marketing Agency
Inbound marketing is the marketing that people love. We help leading organizations drive better quality leads by leveraging inbound marketing powered by HubSpot.
Inbound marketing enables your target audience to be more informed buyers. It reduces the buyer’s remorse and makes them feel intelligent and smart about their buying decision. Analytics help you as a business owner to make a more informed decision about marketing spend and direction of business growth as you get visibility into how your potential customers interact with companies’ different touch-points.
The online world has impacted both consumers and businesses in two major ways:
- Businesses are able to measure their marketing efforts, budget, and ROI
- Consumers are able to make more informed decisions as information is at their disposal whenever, and wherever they need it.
Businesses now more than ever need to leverage an analytics-driven inbound marketing approach. They must educate their prospects with the right information at the right place and at the right time. In order to do that, they must measure their content’s effectiveness at every stage.
As an inbound marketer, you must leverage content to generate leads by driving prospects in the “researching phase” to your website and then use personalization campaigns to help them with their decision-making (in your favour).
At Analytico, we are the experts in analytics-driven inbound marketing.
How we can help you at different stages of inbound marketing
Attract & Demand generation
During the attract and demand generation stage, the goal is to draw potential customers to your website and generate interest in your products or services.
By optimizing your website and its content for relevant keywords, you can improve your chances of ranking higher in search engine results pages and attracting qualified traffic to your website.
By using search engine marketing (SEM) techniques such as paid search advertising, you can drive targeted traffic to your website and increase brand awareness.
By creating and sharing valuable and relevant content, you can educate and inform your audience and build trust and credibility. This can help attract potential customers to your website.
Social media marketing
By using social media platforms to connect with your audience and promote your brand, you can drive traffic to your website and attract potential customers.
Engage & Convert
During the engage and convert stage, the goal is to turn website visitors into leads by getting them to take a desired action, such as filling out a form or making a purchase.
By using email to connect with your audience and promote your products or services, you can encourage potential customers to take action and convert into leads.
Lead scoring and qualification
By using lead scoring and qualification techniques, you can identify the most promising leads and prioritize them for follow-up.
By using marketing automation software, you can streamline and automate tasks such as email marketing and lead nurturing, helping you effectively convert leads into customers.
Close & Delight
During the close and delight stage, the goal is to convert leads into customers and turn customers into advocates for your business by providing excellent customer service and support.
By using sales automation tools, you can streamline and automate tasks such as lead tracking, pipeline management, and proposal generation, helping you close deals more efficiently.
Case studies are detailed accounts of how your company has helped a specific customer solve a problem or achieve a goal. They provide concrete examples of the benefits of your products or services and can be a powerful tool for convincing potential customers to buy.
Testimonials are written or video endorsements from satisfied customers that highlight the benefits of your products or services. They can help build credibility and trust with potential customers.
Client satisfaction surveys
Client satisfaction surveys are a way to gauge how well you are meeting the needs of your customers and identify areas for improvement. You can use the results of these surveys to make changes and improve the customer experience.