Account-based marketing (ABM) strategy focuses on creating personalised buying experiences for high-value accounts. It allows you to filter out less- valuable accounts and engage accounts that are more profitable for the company. ABM is different from other marketing...
Account-based marketing (ABM) is an effective tactic used by marketers today. ABM enables businesses to work and engage with high-value accounts as if they are individual markets. They personalize content, campaigns and messages to resonate with their audience. ABM...
Whether you have a small business or a big one measuring website traffic is imperative to understand your visitors and how they engage with your website. Analyzing your website metrics or KPIs will help you assess the performance of your website. These metrics will...
The marketing environment has been changing significantly over the past few years. Marketers are using different approaches in order to reach the right target audience. Instead of casting a wide net for more customers, marketers are now targeting a specific group of...
Marketers using Inbound Marketing methodology have to be good with various aspects such as content creation, social media, SEO, lead generation, and more. Inbound Marketing demands that you are skilled at using all these techniques. Hence, inbound marketing may seem...
One of the crucial parts of web analytics is to measure the right metrics in order to get data that is trustworthy. You are relying on this data to make important business decisions. The measurement of data should be accurate across users, campaigns and devices....
Most brands are coming up with apps to engage their users and make it easier for them to easily access any products or services. In order to have a successful app, analytics is important. Businesses should know their user behavior to make better choices for their...
Marketers are focusing their attention on Account-based Marketing (ABM) as part of their overall marketing endeavours. Although many companies are implementing ABM campaigns, it is a fairly new concept for many others. A successful ABM strategy is rooted in the...
Analytico has been named a top digital marketing firm in the 2020 Clutch industry leadership report. We would like to take a moment to appreciate our superstar customers for helping us get this far. They have taken time to assess our work with Clutch analysts. We were...
We are very excited to announce that as of January 24, 2020 we are rebranding our company. As part of our rebranding strategy, our business operating name will change from Chhlin Inc. to Analytico. This name change is part of our strategy targeted to emphasize the...
