With 722 million members worldwide, LinkedIn is one of the widely used platforms by many businesses. Increasing numbers of businesses are investing...
Marketing Insights
6 Common Mistakes To Avoid In Your PPC Campaigns
Pay-per-click or PPC marketing is a powerful tool used by marketers to drive more traffic to their website. In this type of advertising model,...
8 Key Email Marketing Metrics You Need To Know
With 3.9 billion daily email users (Statista, 2020), email marketing has become a widely used tool by marketers. According to HubSpot research 35%...
6 Strategies To Help You Get Started With Local SEO Efforts
A majority of consumers look for businesses that offer products or services in their location. Sometimes businesses lose these potential customers...
A Quick Guide to Buyer Personas
Knowing your customers is the key for any successful business venture. Insights on customers helps business owners make important decisions....
9 Common SEO Mistakes To Avoid
Search engine optimization or SEO is an important strategy for marketers to help them improve the visibility of a website on a search engine results...