Google Analytics Training Course in Toronto

Are you looking to learn how to use Google Analytics 4 to track your website traffic and measure your marketing campaigns?

If so, our GA4 training course in Toronto, is perfect for you!.

Key Learning Outcomes

Our Google Analytics Course helps your team uncover business-critical information about your prospects ,

  • How to set up Google Analytics 4
  • How to collect data from your website
  • How to create reports and dashboards
  • How to use Google Analytics 4 to track your marketing campaigns

Measurement Plan

Create a Measurement Plan and infuse an analytics culture into your marketing department

KPIs That Matter

Look at analytics data beyond standard metrics like pageviews, sessions, and bounce rates

Actionable Insights

Get answers to business-critical questions about digital marketing through analytics

Amplify Your Efforts

Improve your content’s reach through proper segmentation of your website audience

Course Outline


Getting Started

  • Measurement Plan
  • About Google Analytics
  • Definitions and Interface
  • Dimensions and Metrics
  • Implementation Plan

GA4 Implementation (GTM - Basic) & Setup

  • Content Engagement Tracking
  • Conversion Tracking
  • Intro to Event Tracking
  • Implementing Third-Party Tags
  • Integration with (Google AdWords, Search Console, Adsense)

Analysis & Reporting

  • Interpreting Standard Reports
  • Custom Reports
  • Custom Segments (and regex)
  • User ID
  • Data Import
  • Measurement Protocol
  • Intro to Data Studio
  • Google Spreadsheet Add-On

Frequently Asked Questions about Google Analytics Training


This course is ideal for anyone in marketing responsible for business growth through web or app, for example:

  • Content Writers/Marketers
  • PR/Communication Specialists
  • SEO Specialists
  • Web/App Analytics Specialists
  • Marketing Managers
  • Webmasters
  • E-commerce Managers
  • Business Owners/Entrepreneurs

Whether your goal is to secure marketing budget or prove ROI of your marketing efforts you will need a measurement plan, implementation of the measurement plan, and an understanding of how to interpret the raw data and convert it into a meaningful conversation.

Think of your digital marketing activities like a ship and your analytics is the compass and the map. You need to have well-trained analysts to guide your marketing in the right direction.

You can use your own website data. If you don’t have a website yet or your analytics account doesn’t have enough data for analysis, you can use data from Google’s demo store. Here’s the link


Yes. We on-site, off-site and online training sessions to organizations. These sessions are customized per the business goals of the marketing departments of those companies. Get in touch to learn more.


You could be eligible for funding through Canada-Ontario Job Grant for this training. Click here for details.

Ready to get started?

Contact us today to schedule a consultation and learn how we can help you train your team.