Google Analytics Training Course in Toronto
Build analytical skills within your marketing department
Key Learning Outcomes
Our Google Analytics Course helps your team uncover business-critical information about your prospects and optimize your campaigns while mitigating non-performing marketing/advertising expenses.
Measurement Plan
Create a Measurement Plan and infuse an analytics culture into your marketing department
KPIs That Matter
Look at analytics data beyond standard metrics like pageviews, sessions, and bounce rates
Actionable Insights
Get answers to business-critical questions about digital marketing through analytics
Amplify Your Efforts
Improve your content’s reach through proper segmentation of your website audience
Course Outline
Getting Started
- Measurement Plan
- About Google Analytics
- Definitions and Interface
- Dimensions and Metrics
- Implementation Plan
GA Implementation (GTM - Basic) & Setup
- Content Engagement Tracking
- Intro to Event Tracking
- Implementing Third-Party Tags
- Integration with (Google AdWords, Search Console, Adsense)
Analysis & Reporting
- Interpreting Standard Reports
- Custom Reports
- Custom Segments (and regex)
- User ID
- Data Import
- Measurement Protocol
- Intro to Data Studio
- Google Spreadsheet Add-On
Frequently Asked Questions about Google Analytics Training
Who should sign up?
This course is ideal for anyone in marketing responsible for business growth through web or app, for example:
- Content Writers/Marketers
- PR/Communication Specialists
- SEO Specialists
- Web/App Analytics Specialists
- Marketing Managers
- Webmasters
- E-commerce Managers
- Business Owners/Entrepreneurs
Whether your goal is to secure marketing budget or prove ROI of your marketing efforts you will need a measurement plan, implementation of the measurement plan, and an understanding of how to interpret the raw data and convert it into a meaningful conversation.
How does Google Analytics training help?
Think of your digital marketing activities like a ship and your analytics is the compass and the map. You need to have well-trained analysts to guide your marketing in the right direction.
Can I use my own website data during training?
You can use your own website data. If you don’t have a website yet or your analytics account doesn’t have enough data for analysis, you can use data from Google’s demo store. Here’s the link
Do you offer customized training for the team?
Yes. We on-site, off-site and online training sessions to organizations. These sessions are customized per the business goals of the marketing departments of those companies. Get in touch to learn more.
Is your training eligible for funding through provincial/federal government?
You could be eligible for funding through Canada-Ontario Job Grant for this training. Click here for details.
Ready to get started?
Contact us today to schedule a consultation and learn how we can help you train your team.