Google Analytics Training Course in Toronto

Build analytical skills within your marketing department

*This training is eligible for Canada-Ontario Job Grants. Click here to check if you meet the eligibility criteria.

Learn Google Analytics

40% of marketers struggle to prove the ROI of their marketing activities within their company.

Employees hired for their expertise with numbers or trained to recognize their importance are armed with the best evidence and the best quantitative tools. As a result, they make the best decisions.

Report: State of Inbound, 2017

Key learning outcomes

Develop an analytic-driven culture in your marketing team

Our Google Analytics Course helps your team uncover business-critical information about your prospects and optimize your campaigns while mitigating non-performing marketing/advertising expenses.

Measurement Plan

Create a Measurement Plan and infuse an analytics culture into your marketing department

Actionable Insights

Get answers to business-critical questions about digital marketing through analytics

KPIs that matter

Look at analytics data beyond standard metrics like pageviews, sessions, and bounce rates

Amplify your efforts

Improve your content’s reach through proper segmentation of your website audience

Course Outline

Getting Started

  • Measurement Plan
  • About Google Analytics
  • Definitions and Interface
  • Dimensions and Metrics
  • Implementation Plan

GA Implementation (Through GTM – Basic) and Setup

  • Content Engagement Tracking
  • Intro to Event Tracking
  • Implementing Third-Party Tags
  • Integration with (Google AdWords, Search Console, Adsense)

Analysis and Reporting

  • Interpreting Standard Reports
  • Custom Reports
  • Custom Segments (and regex)
  • User ID
  • Data Import
  • Measurement Protocol
  • Intro to Data Studio
  • Google Spreadsheet Add-On

Group Training Sessions

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Onsite Training Sessions

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Our Google Analytics Course helps your team uncover business-critical information about your prospects and optimize your campaigns while mitigating non-performing marketing/advertising expenses.

Training Options

Choose any of the two options that best suits your need

Group Training Sessions

We conduct group training sessions once a quarter with a maximum of 5 participants. 

Customized Training

Customized analytics training conducted at your site or at our office. Get in touch for more information.

Group Training Sessions

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Onsite Training Sessions

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Frequently Asked Questions about Google Analytics Training

Who should sign up?

This course is ideal for anyone in marketing responsible for business growth through web or app, for example:

  • Content Writers/Marketers
  • PR/Communication Specialists
  • SEO Specialists
  • Web/App Analytics Specialists
  • Marketing Managers
  • Webmasters
  • E-commerce Managers
  • Business Owners/Entrepreneurs

Whether your goal is to secure marketing budget or prove ROI of your marketing efforts you will need a measurement plan, implementation of the measurement plan, and an understanding of how to interpret the raw data and convert it into a meaningful conversation.

How does Google Analytics training help?

Think of your digital marketing activities like a ship and your analytics is the compass and the map. You need to have well-trained analysts to guide your marketing in the right direction.

Can I use my own website data during training?

You can use your own website data. If you don’t have a website yet or your analytics account doesn’t have enough data for analysis, you can use data from Google’s demo store. Here’s the link

Do you offer customized training for the team?

Yes. We on-site, off-site and online training sessions to organizations. These sessions are customized per the business goals of the marketing departments of those companies. Get in touch to learn more.

Is your training eligible for funding through provincial/federal government?

You could be eligible for funding through Canada-Ontario Job Grant for this training. Click here for details.

Become an expert

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Learn by Doing

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Build your portfolio

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Achieve your goals

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My entire team was prototyping by the end of the first day!

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John Smith, Divi Design Initiative