Marketers need tools that can help them plan and implement their digital marketing strategies effectively. Without the right tool it would be difficult to create a successful marketing strategy. HubSpot’s Marketing Hub is an easy-to-use software that can help marketers in every aspect of their strategy. This includes various features that enable a business to attract, engage and convert their target audiences.
In this article, we will discuss the important tools and features available in HubSpot’s Marketing Hub that are useful to build a successful inbound marketing strategy.
HubSpot Marketing Hub Tools
Building a landing page
Landing pages are important for any marketing campaigns. These are the pages that your leads end up on after clicking on a CTA or call to action button. A landing page holds all the relevant information about your offer and plays a key role in lead conversion. HubSpot’s landing page tool allows you to create landing pages from various starter templates and customize them as per your needs. This tool is handy for marketers building their campaigns as they can easily create landing pages without the help of a web developer.
In your HubSpot account you can simply navigate to your landing pages or website pages. To create a landing page, you can select from various templates to get started. These templates can be modified to build landing pages that align with your brand image. Each template includes blocks of website content called modules. Modules can be arranged in horizontal rows or vertical columns. You can group these rows and columns into sections of elements. Then you can apply background styles to an entire area of your page by grouping these elements. You can edit fonts, colors, layout, CTAs and more.
Lead magnets often require forms to gain key information of leads like name, email address that can be used to nurture them. When people come across an interesting piece of content you offer, they want to download it. You can offer this type of content in exchange for their contact information. To do this you will need forms. Forms are key when it comes to conversions and collecting information on your visitors and leads. It also helps you build your email contact list.
With HubSpot you can create these forms and add them to your landing pages. To start building forms you can go to Marketing > Lead Capture > Forms. When you start building these forms HubSpot gives you many different options to customize them the way you want. You can start by adding various fields to the form like first name, last name, company email, phone number, location, job title and more. At the end you can also customize your CTA button. All these fields depend on what questions you want your leads to answer. After setting up the fields, HubSpot also gives you the option to create follow up emails and customize other settings. It is easy to build these forms and tailor them as per your marketing campaigns. Once you create your form you can simply copy the link or code to add the form on your landing page.
Search engine optimization is vital to help your content become more visible on search engine results pages. HubSpot’s SEO tool can help you build authority in search. In addition, it can help your plan SEO strategy, optimize content, and measure ROI. For your inbound marketing strategy, you can build topic clusters on HubSpot. Topic clusters are subtopics or groups of content that cover a broad topic. All you need to do is enter your main topic and HubSpot will recommend related keywords along with their search volume. This helps you to plan your content more efficiently on topics that are relevant to your target market. Planning your topics can help you to build authority on this topic and rank above your competitors on search engine results.
Another way the SEO tool helps is by giving you recommendations. SEO recommendations can be viewed for your overall website, single page, or a blog page. All HubSpot accounts have access to SEO recommendations in the page editor. These useful recommendations can help you to generate more organic traffic for your website overtime. Along with recommendations, you can also get detailed reports on what terms or topics people are searching for. You can also view how your content ranks for any search query you use. Tracking metrics like position, click through rate, impressions etc. can help you improve your SEO strategy. SEO topics and recommendations are available for Marketing Hub Professional and Enterprise accounts.
Social media postings
HubSpot’s Marketing Hub includes tools that can enable you to automate your social media postings. You can start by connecting your social media accounts like Instagram, Facebook, LinkedIn, and Twitter to HubSpot. HubSpot enables you to create and publish posts on several networks simultaneously. You can schedule your posts which can help you with your content planning.
The HubSpot social tool also allows you to manage your social media engagements. You can use inbox streams that allow you to identify engaging content, respond to conversations, gather insights on new followers and more. This makes it easy for you to track and respond to any social interactions in one place.
Email marketing is used by many marketers to communicate with their leads and customers. This tool enables marketers to nurture leads and help them convert into paying customers. Creating emails and sending it to each lead or customer can sometimes be a tedious task. Email automation can help your team work more efficiently and save time and effort. Automation also ensures that you send emails to each lead without missing out on anyone. It will also send follow up emails so that you don’t have to worry about sending it manually.
With the help of this tool, you can create email workflows. You simply need to create your emails and set up workflows. Email editors can help you customize and create your emails for automation. Workflows can enable you to schedule the way you want your emails to be delivered. This tool makes it easier for marketing teams to launch email campaigns. They don’t have to send emails manually. This saves them time which they can use for other important tasks.
Chat bots are a great tool available on your website that can help your visitors find what they are looking for. Through chat bots you can enhance user experience and encourage users to interact with your website. With HubSpot you can set up chatflows with a bot to connect with your website visitors. This bot appears as a chat widget on your website pages to help visitors start a conversation. The bot can help book meetings, qualify leads, create support tickets and more. You can use the chat bot to gather information about the visitor and then a member of your team can take over.
All the chat conversations are stored in a universal inbox that is integrated with data from HubSpot’s CRM. This allows your team members to easily view all the conversations and respond to them in a timely manner. Team members can easily follow up with messages, calls, or emails. It ensures that you provide a great customer experience and enhance user experience.
Manage ad campaigns
Ads are used by many businesses to generate better quality leads and improve sales. The HubSpot ads tools leverage CRM data and other marketing assets to help you manage your ad campaigns. Begin by connecting your ads account to HubSpot. HubSpot then starts tracking your ad campaigns and automatically creates contacts when leads convert. You can also create ad campaigns, audiences, and report on campaigns through HubSpot.
This tool makes it easier for you to manage your ad campaigns and monitor important metrics. You can also view the contacts gained through your ad campaigns.
Report on your marketing
Data is crucial to build successful marketing campaigns. With the help of data, you can analyze your current efforts and use these insights to create more refined campaigns. In HubSpot you have access to reports that enable you to measure your progress. HubSpot’s report library includes standard reports that you can save to your report list or add to dashboards. These reports cover many different aspects like website, marketing, and sales metrics. You can customize your reports and organize them. HubSpot enables you to create new dashboards for different reporting purposes and share dashboards with other team members in your account.
Clone or delete any existing dashboards as per your needs. It is also possible to create and customize dashboards for your personal use. HubSpot makes it easy for you to manage and customize your reports. This helps you focus on the areas that are important for your business.
From start to finish HubSpot Marketing Hub can help you plan, implement, and monitor your marketing campaigns. All these tools have various customization options that suit your business needs. Implementing a marketing strategy can be challenging. But with the help of the right tools you can make your work more efficient and easy.
Are you new to HubSpot? As a HubSpot certified agency, we can help you get started on this platform to streamline your marketing and sales efforts. Get in touch with us to find out more.