GOOGLE ANALYTICS (GA4) AUDITEnsure Accurate Data Collection and Analysis with a Google Analytics (GA4) Audit


Now that you have upgraded to GA4, get a second opinion for your current anlaytics implementaion to ensure you are measuring what matters. The end goal of analytics is to ensure faster data-drivenm decision making and ongoing improvements. Our analytics audit helps you make sure you can trust your data and you can draw timely and valuable insights to drive measurable improvements.


Our GA4 audit help ensure that all your data is being tracked and collected accurately, and that the analysis of that data is providing valuable insights.


By identifying any issues or gaps in your current analytics implementation, an audit can help you optimize your tracking and analysis processes to better understand your customers and their behavior.

GA4 AuditAccurate Data Collection

Our Google Analytics audit will help you identify and fix any tracking issues that may be impacting the accuracy of your data. For example, if your website is not tracking all user interactions, you may be missing important data that could help you optimize your website or marketing campaigns. An audit can help you identify these issues and provide recommendations for how to fix them.


  • GA4 Configuration
  • UA Data Backup
  • Server Side Implementation
  • Advanced Tracking
  • eCommerce Implementation
  • BigQuery Integration

GA4 AuditBetter Analysis & Insights

Additionally, an audit can help you ensure that your data is being analyzed correctly. This includes verifying that your goals and conversion tracking are set up properly, and that your reports are providing you with the insights you need to make informed decisions. By optimizing your data collection and analysis processes, you can improve your website's performance and drive more conversions.


  • Measurement Strategy Review
  • KPIs and Reporting Map
  • User Journey Analysis
  • Customer Lifetime Value
  • Return on Investment
  • Channel Attribution
  • Segmentation & Audience Building

GA4 AuditImproved User Experience

A Google Analytics audit service can help you identify areas of your website that need improvement, such as identifying pages with high bounce rates or low conversion rates. By analyzing your website data, experts can provide recommendations for optimizing your website for better performance. This can include improving page load times, enhancing user experience, and identifying areas for content optimization. With a Google Analytics audit service, you can ensure that your website is running smoothly and effectively, giving you the best chance of success online.


  • User Journey Analysis
  • Engagement Reporting
  • Conversion Funnels
  • Content Interactions

Our Capabilities Unlock the full potential of Google Analytics (GA4)

Analytics Strategy
Historical Data Storage
Custom events and definitions
eCommerce Tracking
userID/clientID Tracking
Looker Studio Integration
Data Visualization & Reporting
BigQuery Integration
Hands-on GA4 Training

About Us

We are the leading analytics consulting firm specializing in web and app analytics. We have enabled North American organizations and their marketing departments to draw reliable and better insights for faster decision making.

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Fortune 500 Clients
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Analytics Implementations in
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What's new in GA4

Google’s updated analytics platform is all set to help you better measure traffic and engagement across your website or mobile app. If you are already using Universal Analytics then you should migrate to GA4 as soon as possible. Migration can seem challenging, however when set up properly you can take advantage of GA4’s features to track your data accurately.

Use machine learning to unearth insights about the customer journey across platforms and devices.

Leverage enhanced, seamless integrations with Google’s advertising platforms across devices to optimize campaign performance and drive greater marketing ROI

With less reliance on cookies and IP address, GA4 is privacy-focused helping organizations comply with technology changes and new regulations around user data and privacy around the world.

Google Analytics 4 or GA4 is the newest version of Google Analytics to support the measurement needs of your website or app. The new update includes features to efficiently track user engagement, behaviour, and customer journey. GA4 has enhanced integrations with Google’s advertising platforms to optimize performance.

To verify that the tag is working, visit your website and check to see that your visit is being registered in the Real-Time reports.

There is no “view” level section of GA4. In traditional Universal Analytics there are three levels (Account, Property, and View), GA4 only has Account and Property levels.

One fundamental data collection difference between Universal Analytics and Google Analytics 4 is Events. Universal Analytics hit types consist of event, ecommerce, page views or social hits. On the other hand, in Google Analytics 4 any and every interaction is captured as an event. Each hit type in the Universal Analytics property is an event in Google Analytics 4.

Yes, you can use UA as the main reporting platform while you start collecting data with GA4. Once you have enough data collected, you can complete your migration. 

Universal Analytics will phase out by July 1, 2023 by Google and will be replaced by GA4.

No, as they both have fundamentally different data structures. Hence, it is imperative that you get started with GA4 and start collecting historical data for when needed. 

After July 1, 2023 you will be able to access your historical data in your Universal Analytics property for at least 6 months. When this grace period ends, this data will no longer be available in Google Analytics.

This platform is for everyone. If you are already using Universal Analytics for data tracking and measurement then this is for you.

GA4 provides new and improved capabilities to track and analyze data across various platforms. If you want to get familiar with Google’s newest version and make the most out of it we can help. Our GA4 training can enable you to work with the latest version of Google Analytics confidently.

This training will introduce you to the new GA4 platform and event-based data structure. You will learn how to update from the current Universal Analytics platform to GA4. You will also get acquainted with the new capabilities and features to use them efficiently for data collection and analysis.


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