What is content marketing?
Content marketing is a digital marketing strategy that focuses on storytelling. A technique of producing and sharing valuable, honest, trustworthy and informative content that attracts an ideal target audience. The purpose of content marketing is to drive organic website traffic, improve qualified lead generation and to educate the users of the company's product and service being offered.
Why do marketers insist on content curation?
With the help of content marketing, businesses can evolve and interact with the clearly defined audience. It facilitates the inbound marketing process through meaningful engagement online. It helps to deliver to valuable and related content that connects with the business's audience. At the same, it helps SEO because search engines reward companies who publish unique and high-quality content.
Main advantages of content marketing
More website traffic
Through the delivery of consistent and great content, it draws the target audience to your website. Publishing high-quality content increases web traffic and persuades visitors to make a purchase. Content marketers should create posts that focus on topics that are related to the target user's queries.
High domain authority
Writing informative and high-quality content impacts how the readers perceive your brand. This helps a brand to obtain credibility as well as inbound links from external sources that improve the website's domain authority. Higher the domain ranking connects well with higher search rankings and organic search visibility.
Builds brand recognition
Through the creation of helpful content that presents value to the target consumers, it can help to engage leads and produce awareness for the brand. Publishing strong and well-researched content shows what your brand stands for. This enlightening content consumed by ideal buyers will help to develop an opinion for your brand.
Strong customer relationship
Content curation is an excellent idea to address the requirements of the consumers and eliminate any sort of queries related to the company's product or services. The content helps to make a more personal association with your customers while displaying your brand's style. Sharing reliable content will act as a primary source of information for the target audience at the same time earning their loyalty.
Content marketing provides you with multiple touchpoints where you can interact with leads even before they decide to buy. Lead generation occurs when you offer relevant content that gives users important insights about your product or service and assists them to make a choice.
7 different forms to present useful content
1. Social media post
Social media posts increase a brand's visibility among potential buyers and allow to reach a broad audience. With a social media presence, companies can engage with the targeted audience and build brand recognition. The creation of relevant posts that align with the company's goals will help to achieve an outcome over time.
It helps to turn monotonous data-driven content into a visually engaging appealing infographic. As well as aids businesses to educate their target audience and present valuable knowledge that can add value for leads and buyers. A complicated subject can be presented straightforwardly and compellingly.
Videos are the best way to engage and excite emotions. It is the fastest and more direct means for users to incorporate detailed information. For marketing purposes, videos are excellent for displaying product demos, product ads and client testimonials to grab potential audience’s attention.
Blogs are a valuable way to contribute value by short-form content. The more relevant and useful content companies offer, the more likely the potential audience will consider your brand over competitors. Create content around the topics or questions the audience is searching for to get more engagement.
5. Email marketing
Email marketing is a powerful technique to constantly reach your ideal audience. It helps to provide personalized messaging and valuable content that is delivered to the user. Marketers prefer email marketing because it's cost-effective and improves both clickthrough rates(CTR) and conversion rates.
6. Case study
Companies can utilize case studies to highlight unique characteristics for their services and products being offered. Case studies provide a detailed analysis that incorporates all the aspects of specific scenarios or examples. They are very influential in encouraging users to make a buying decision.
Ebooks are an excellent lead magnet for brands to increase engagement opportunities. At the same time, it helps to solve your consumers’ queries. By providing long-form content that reveals a prominent and complete story breaking it into digestible sections.