According to a survey by Forrester Research, the majority of users discover apps by searching within the app stores (Apple App Store, Google Play, etc.). In fact, browsing accounts for 63% of all app discovery for iOS apps, and 58% for Android.
How would this guide help your app
App store optimization, or ASO, is the process of optimizing mobile apps to rank higher in an app store’s search results. It is a crucial part of any app marketing strategy. This can lead to increased visibility, more downloads, and higher revenue.