What is a Content Management System? And why do you need it?

December 15, 2020

Every business needs a website. To be successful in the digital environment company’s need a website that can build their online presence. This is especially useful in any digital marketing efforts. Any type of marketing efforts or online advertisements will drive traffic to the website. It is where consumers can get to know a particular brand and get a good understanding of what it offers.

A content management system or CMS can help you build and operate your website. It is simple to create, manage and upload content for your website. For example, you can easily post content like blogs on your website without the help of a web developer. The management of your website becomes easier without any technical knowledge.

Let’s take a closer look at what content management system is all about.

What is a content management system?

A content management system is a software that enables users to create and manage a website without the need to code it or have any prior knowledge of coding. Some examples of a CMS system are WordPress, Wix, CMS Hub and Webflow.

This allows the users to consistently change or modify any content like text, images, audio, video etc. It keeps a website updated and organized. It has a user-friendly interface that makes it easier to customize the website. Users can download various themes or templates based on how they want their website to look. A website can be created to reflect the brand image. All this can be achieved without the need of a web developer.

How does a content management system work?

Building a website from scratch is a challenge for those who do not know coding. For web developers and people with coding knowledge this is easy. To build a website from scratch you would first have to start with HTML to lay the foundation with text, navigation bars, visual etc. The next step would be to add CSS that would style and customize these elements as per your requirements. Lastly, you would have to write JavaScript code to add more advanced elements. Then the HTML file is uploaded to the server to file into the database. Whenever you want to make any changes to the content, you would have to change the HTML code.

But with CMS you would not have to do any of this. You would only work with the frontend without any need for coding.

A CMS is made up of two parts. One is a content management application (CMA) and the other is content delivery application (CDA). Together these applications manage the entire infrastructure. As mentioned above you would not have to start with HTML, instead you can start editing your website in CMA. Once you have made the changes on the interface, the CDA is responsible for working the codes on the backend to present the website to the visitors. If you want to make any changes to the website, you just have to go to that particular admin section and make the edits. Again, no coding needed.

This type of system is very useful for small to medium businesses who do not want to keep spending on a web developer. Instead, they can make changes or update regularly on their own.

Why do you need a content management system?

No coding knowledge needed

Like mentioned above CMS does not require a user to have coding knowledge. It enables users to build websites that are customized according to their requirements. Updating and modifying the website on a regular basis becomes easier. Businesses can efficiently manage their content. It can help create a great user experience for the website. Businesses can easily build a website without having to spend too much time or money in the process.

Access to multiple users.

Content management system allows multiple users or team members to have access to the website. Users can also collaborate on various projects. Having access through individual accounts, users can make edits, add content and modify anything through their own devices. It can also help in storing content in one place which can be accessible to all the users. This eliminates the need to share files through other platforms. CMS can be accessible from anywhere through any devices when needed.

SEO tools and plugins

CMS platforms have various built-in tools and plugins that you can leverage to optimize your website. These tools can help you in some of your SEO efforts. This includes customizing page titles and meta descriptions. Adding alt text to images, optimizing page load time and URLs and more. This can help you optimize your webpages for Google.

This can help your website stay optimized with the help of tools that are easy to use. SEO efforts can help your website become more visible to your audience.

Customizable

CMS platforms can allow you to customize your website as per the needs of your brand. Building a website which reflects your brand is important. The fonts, images, color schemes, layout etc. that you choose helps your audience to identify your brand. This is an important factor for brand recognition. Your website design should tell a story about your brand. Hence, customizing your website is an important part of creating a successful website.

You can customise how you want your web pages to look like. Web pages should have a cohesive look to them. Blog pages should also be customised to give all your blogs a consistent look. You can also customise important landing pages that are part of your marketing or advertising efforts.

To personalize your website, you can download and use templates that best describe your brand. These may be free or you can purchase them. You can also customize other elements on your website like, CTA buttons, Forms, Headers and Footers, navigation etc. Customization also helps you create a better user experience.

Want to build successful landing pages? Click here to find out how you can design a great landing page.

Easy and fast updates

As mentioned above, CMS allows you to easily make changes to your website without the need of any coding. It can make both major and minor updates easy and less time consuming. Every time you want to change something, you do need a web developer. Any member of your team can make the updates quickly. To edit you can simply go to the dashboard of your CMS platform to make the required changes.

There are a number of CMS platforms available. Which one to choose from depends on your organization. It also depends on how much you are willing to pay for a particular platform. Spending some time to research about various platforms and how they fit into your needs is a good idea. Plan what are the requirements of your website so that making a choice can be easier. Although with a CMS system it is easy to manage your website, but for more complex functions you can take help from a web designer. Even if you do need their help it is not frequently. This can save you time and money. With the user-friendly interface CMS can help you manage your website effectively.

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