Success Story

Global seller of household medical devices


Baby Doppler increases its profitability and expands into North American and European market through Analytico’s analytics driven digital marketing

About

Baby Doppler is a US based e-commerce company selling medical devices to pregnant women and midwives.

Challenges

Baby Doppler is a leading brand for consumer products catering to a niche market. Their products are carefully designed to incorporate the needs of new or expecting mothers and babies. As a business targeting a niche market they faced the following challenges.

  • Build brand awareness and empathy with midwives and pregnant women
  • Grow e-commerce conversion rate and profitability

Our Solution

  • Using inbound marketing approach to create educational content that can increase website traffic and create brand awareness
  • Implementing A/B testing to improve user experience and reducing cart abandonment.
  • Running Pay Per Clicks and Shopping Campaigns to boost sales.
  • Incorporating SEO techniques to improve website visibility and drive more traffic through non-paid efforts.
  • Created a Measurement model plan to help organize goals and objectives, set up KPIs, planning tactics to achieve those goals.

Results

  • Revenue growth of 25% within one year
  • Increased traffic by 50% within one year
  • Reduced CPA By 70% within first 2 months (from $20 to $6)

Want to See Similar Results for Your Business?

At Analytico we can accelerate your business’s through strategy, analytics, technology and expertise.

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