Global seller of household medical devices
Baby Doppler increases its profitability and expands into North American and European market through Analytico’s analytics driven digital marketing
Baby Doppler is a US based e-commerce company selling medical devices to pregnant women and midwives.
Baby Doppler is a leading brand for consumer products catering to a niche market. Their products are carefully designed to incorporate the needs of new or expecting mothers and babies. As a business targeting a niche market they faced the following challenges.
- Build brand awareness and empathy with midwives and pregnant women
- Grow e-commerce conversion rate and profitability
- Using inbound marketing approach to create educational content that can increase website traffic and create brand awareness
- Implementing A/B testing to improve user experience and reducing cart abandonment.
- Running Pay Per Clicks and Shopping Campaigns to boost sales.
- Incorporating SEO techniques to improve website visibility and drive more traffic through non-paid efforts.
- Created a Measurement model plan to help organize goals and objectives, set up KPIs, planning tactics to achieve those goals.
- Revenue growth of 25% within one year
- Increased traffic by 50% within one year
- Reduced CPA By 70% within first 2 months (from $20 to $6)
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