Apimio – Leading Product Information Management (PIM) Software
We helped Apimio improve ROI by building a measurement model and focused content strategy.
Apimio is a Product Information Management platform that enables manufacturers to share product information with retailers in a way that helps collaboration and promotes better relationships with customers.
This platform centralizes e-commerce product information to ensure that the customers get accurate information about a product. It enables businesses to collect, manage and sync product information in a single place.
Apimio focuses on enhancing experiences and building strong relationships between vendors, retailers, and customers on a single platform. The Product Information Management Platform promotes strong collaboration between manufacturers and retailers and helps them better connect with their customers.
Apimio aimed to create awareness about their product and reach their target audiences. Here are the challenges they faced:
- Create brand awareness and generate high-quality leads
- Improve conversions by targeting potential buyers
Keeping Apimio’s business needs in mind we helped them implement inbound marketing strategy and analytics strategy.
With the inbound marketing approach the focus was to create targeted content to help reach the relevant audiences.
We implemented a measurement plan which enables them to track and measure the right KPI’s for their business. Moreover, we helped them with marketing automation setup to automate their marketing processes and campaigns.
- The inbound approach helped in building relevant content to create brand awareness, target the right audiences and improve conversions
- Prioritized content strategy that creates trust and credibility among target audiences
- Measurement model to track the right KPIs and measure data to further optimize marketing efforts
- Improved overall ROI by 25%
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