Strategic Marketing Driven by Analytics
Accelerate your business’s growth through strategy, analytics, technology and experience.
Digital Audit & Strategy
Even when you know the revenue goals of your company, achieving that objective or knowing how to get there is often difficult for your marketing team. By creating a clear, concise plan of action, you will be able to increase your business’s growth faster. We offer a digital strategy audit, in which we do a thorough assessment of your business’s current situation and help you create a concise marketing strategy.
Latest in Digital Strategy
How To Build A Strong App Marketing Strategy
Apps are used by many businesses to make their services more accessible to their audience. There are apps for everything today. But building an app is not enough. In order to ensure the complete success of your endeavour you need to make sure you are utilising the...
How can businesses survive the digital disruption?
It used to be common for companies to market their products and services using methods like cold-calling and sending non-personalized emails. These methods, however, do not work in favor of prospects as it amounts to a frustrating experience. It's essential to...
Lead Generation
When your team is unable to capture the interest of your potential customers, you end up with wasted marketing time and fewer leads. Understanding how to build the number of leads for your business brings you one step closer to building a stronger customer base. We train your marketing team to use techniques––including lead scoring, segmentation and verification––that work best for your business, to increase your lead generation.
Latest in Lead Generation
How Marketing Automation Can Propel Your Business To Success
With the growth in the use of the internet and e-commerce in business today, we’re also seeing a whole new world of marketing techniques. As the saying goes, ‘if you snooze, you lose’, and this has never been truer especially with digital marketing. One area which is...
Key Ingredients Of a Digital Marketing Plan
According to a study by Smart Insights, 46% of businesses don't have a well-defined online marketing strategy, 16% of the businesses have a strategy but hey haven't integrated it into their marketing activities. As said by Chinese Philosopher Sun Tzu- "Strategy...
Sales Technology Consulting
Without predictive marketing decisions, your business wastes both marketing time and costs. Examining the sales analytics helps you determine what improvements need to be made to your strategic plan. We coach your marketing team to make data-driven decisions based on current sales and trends, allowing your business to continuously grow through process improvements.
Latest in Sales
How to Create a Predictable Flow of Revenue For Your Business
Revenue generation is the life-blood of every business. When we say life-blood, it can't be off at any time. It has to be consistent and predictable and its velocity should change based on your capacity. How do most businesses generate revenue? Ideally, the...
6 Things To Know For An Effective B2B Marketing
Creating an efficient B2B marketing strategy is not as simple as some may assume. Many companies are doing it completely wrong or not using it to its’ fullest potential. To boost your B2B marketing strategies to its fullest potential you need to follow a strategic...
Measurement & Reporting
It is difficult to develop your business when the improvements made are not being recorded. Measuring and reporting your marketing efforts––like other marketing approaches––reduces wasted costs and energy. It especially helps in showing you which marketing efforts are working and which ones are not. We give you insights on how to measure your marketing efforts so that you can stay on track in achieving your business’s goal.
Latest in Measurement
How to Create a B2B Marketing Measurement Plan (FREE Template)
The internet is one of the greatest things that has happened to businesses. It provides us with an abundance of information on any area we want. And for us marketers, specifically, it has given us the ability to measure our marketing efforts. That being said,...
Why You’re Thinking About Digital Analytics All Wrong
Understanding Analytics and Reports When you think about analytics, it is essential to understand that it is not the same as reporting. They are two distinct acts. While reports tell you, what is happening and aid in converting raw data into a simple format....