Strategic Marketing Driven by Analytics
Accelerate your business’s growth through strategy, analytics, technology and experience.
Digital Audit & Strategy
Even when you know the revenue goals of your company, achieving that objective or knowing how to get there is often difficult for your marketing team. By creating a clear, concise plan of action, you will be able to increase your business’s growth faster. We offer a digital strategy audit, in which we do a thorough assessment of your business’s current situation and help you create a concise marketing strategy.
Latest in Digital Strategy
5 Strategies to Gain Quality Leads from PPC Campaigns
Businesses invest a lot of their time and money into PPC or pay-per-click ad campaigns. It can be disappointing when you realize that these campaigns are not bringing in the desired results. Maybe you have a good conversion rate, but this is not turning into any...
5 Customer Retention Metrics You Need To Know About
Customer retention is the business’s potential to retain its customers over a period of time. It is a percentage of how many customers kept purchasing from the business or were retained in a certain time period. Retaining customers is more profitable for any business...
Lead Generation
When your team is unable to capture the interest of your potential customers, you end up with wasted marketing time and fewer leads. Understanding how to build the number of leads for your business brings you one step closer to building a stronger customer base. We train your marketing team to use techniques––including lead scoring, segmentation and verification––that work best for your business, to increase your lead generation.
Latest in Lead Generation
How To Build A Strong Website Structure for SEO?
Website structure is an important part of SEO or search engine optimization. A website structure includes the organization of your web pages and content. It also deals with how various pieces of content on your website are linked and presented to the users. A good...
What Are Topic Clusters? And How Can They Improve Your SEO?
Topic clusters are becoming a go-to content strategy technique for many marketers. When implemented properly, topic clusters have the potential to help a website rank better on the search engine results page (SERP). Many marketers have incorporated this method to...
Sales Technology Consulting
Without predictive marketing decisions, your business wastes both marketing time and costs. Examining the sales analytics helps you determine what improvements need to be made to your strategic plan. We coach your marketing team to make data-driven decisions based on current sales and trends, allowing your business to continuously grow through process improvements.
Latest in Sales
4 Research Methods to Better Understand B2B Customers
Understanding your audience is crucial for any marketing efforts. When businesses know their target audience, they can create successful marketing and advertising strategies to sell their products or services. These marketing and communication strategies can be...
How to Use Social Media to Boost Your Sales?
Social media is used by businesses to communicate with their audience and create brand awareness. But social media offers flexibility that can allow businesses to do much more. One thing it can help businesses in, is to make sales. It can be a powerful tool that can...
Measurement & Reporting
It is difficult to develop your business when the improvements made are not being recorded. Measuring and reporting your marketing efforts––like other marketing approaches––reduces wasted costs and energy. It especially helps in showing you which marketing efforts are working and which ones are not. We give you insights on how to measure your marketing efforts so that you can stay on track in achieving your business’s goal.
Latest in Measurement
5 Customer Retention Metrics You Need To Know About
Customer retention is the business’s potential to retain its customers over a period of time. It is a percentage of how many customers kept purchasing from the business or were retained in a certain time period. Retaining customers is more profitable for any business...
8 Key Email Marketing Metrics You Need To Know
With 3.9 billion daily email users (Statista, 2020), email marketing has become a widely used tool by marketers. According to HubSpot research 35% of marketers send their customers 3-5 emails per week. And 78% of marketers have reported an increase in email engagement...