Strategic Marketing Driven by Analytics
Accelerate your business’s growth through strategy, analytics, technology and experience.
Digital Audit & Strategy
Even when you know the revenue goals of your company, achieving that objective or knowing how to get there is often difficult for your marketing team. By creating a clear, concise plan of action, you will be able to increase your business’s growth faster. We offer a digital strategy audit, in which we do a thorough assessment of your business’s current situation and help you create a concise marketing strategy.
Latest in Digital Strategy
How To Build A Strong App Marketing Strategy
Apps are used by many businesses to make their services more accessible to their audience. There are apps for everything today. But building an app is not enough. In order to ensure the complete success of your endeavour you need to make sure you are utilising the...
How to Optimise Mobile Apps Using ASO and SEO?
Just like websites need optimization to be more visible on SERP, so do mobile apps. New apps are introduced frequently on app stores. According to Statista, as of June 2020 there were 2.96 million apps available on Google Play Store and 4.37 million apps were...
Lead Generation
When your team is unable to capture the interest of your potential customers, you end up with wasted marketing time and fewer leads. Understanding how to build the number of leads for your business brings you one step closer to building a stronger customer base. We train your marketing team to use techniques––including lead scoring, segmentation and verification––that work best for your business, to increase your lead generation.
Latest in Lead Generation
How to Create User Personas for Your Mobile App?
Users are always looking for technology that makes their life easier. When downloading an app, people expect that the app will give them a smooth experience and cater to their specific needs. Businesses developing an app have to consider their target audience first....
How to Optimise Mobile Apps Using ASO and SEO?
Just like websites need optimization to be more visible on SERP, so do mobile apps. New apps are introduced frequently on app stores. According to Statista, as of June 2020 there were 2.96 million apps available on Google Play Store and 4.37 million apps were...
Sales Technology Consulting
Without predictive marketing decisions, your business wastes both marketing time and costs. Examining the sales analytics helps you determine what improvements need to be made to your strategic plan. We coach your marketing team to make data-driven decisions based on current sales and trends, allowing your business to continuously grow through process improvements.
Latest in Sales
8 Things to Remember If You’re Implementing an ABM Strategy
Increasing number of businesses have implemented account-based marketing or ABM. Account based marketing strategy focuses on engaging a few select, high-value accounts and building relationships with them. The main advantage of an ABM strategy is that it is...
Everything You Need To Know About Account-Based Marketing
Many marketers are now focusing their attention on Account-based Marketing (ABM) as part of their overall marketing endeavors. According to HubSpot, 67% of brands leverage account-based marketing. Even though a lot of companies are now implementing ABM campaigns, it...
Measurement & Reporting
It is difficult to develop your business when the improvements made are not being recorded. Measuring and reporting your marketing efforts––like other marketing approaches––reduces wasted costs and energy. It especially helps in showing you which marketing efforts are working and which ones are not. We give you insights on how to measure your marketing efforts so that you can stay on track in achieving your business’s goal.
Latest in Measurement
How to Create User Personas for Your Mobile App?
Users are always looking for technology that makes their life easier. When downloading an app, people expect that the app will give them a smooth experience and cater to their specific needs. Businesses developing an app have to consider their target audience first....
5 Customer Retention Metrics You Need To Know About
Customer retention is the business’s potential to retain its customers over a period of time. It is a percentage of how many customers kept purchasing from the business or were retained in a certain time period. Retaining customers is more profitable for any business...