How To Market Your App On Social Media?

mobile app marketing guide

Marketing and promotion for your app is important to increase downloads and engagement. Content is king, and you need it to engage, educate and connect with your target audience. Social media is a great way to create and promote content that will encourage users to try your app. If you are planning your marketing strategy, then you should focus on incorporating social media marketing. More than half of the world’s population uses social media. Social media can give your app more exposure.

Social media platforms have various content formats that you can leverage to promote your app. These formats are organic as well as paid. In this article, we will discuss some ways to market your app on social media. If you are getting ready to launch your new app into the market then these strategies can help you successfully promote your app.

 

How To Market An App On Social Media?

 

Choose Your Social Media Platforms

 

There are many social media platforms to choose from. Each platform has its own purpose and various content formats. For example, Instagram is all about using aesthetically pleasing images to promote your business or products. Instagram also has other content formats like Stories, live videos, and Reels to help make your content more engaging. You can also turn your Instagram posts into ads. Similarly, Facebook is a platform used by the majority of marketers that enables you to interact with your users in different ways. Facebook ads can be used to promote your app and encourage users to try it.

 

The platforms you choose also depends on which social media channel your target audiences use the most and engage with. Research more about how your audiences interact with various social media platforms and which platform has a majority of your target audiences. You can take a look at your competitors and how they are using social media platforms to engage with their audiences.

 

Leverage Paid Ads

 

Paid ads on social media can enable you to reach more users quickly. According to Statista, social media advertising spending worldwide was 153 billion US dollars and is expected to cross 200 billion by 2024. Businesses are investing more in social media advertising because it helps them reach more audiences and get better ROI. All social media platforms have paid ads, you need to pick the platform which has a majority of your audiences. Ads can help you create awareness about your app and encourage users to try it out. The CTA in the ads can lead the users directly to download the app. This makes it easier for the users to try out your app.

 

There are various ad formats like image, interactive, video ads and more. The ads are pay-per-click, which means you pay each time someone clicks on your ad. You need to ensure that you know your audiences to target them. Segment your audiences so that you don’t exceed your advertising budget. Targeting the right audiences can help you increase downloads.

 

Consider Influencer Marketing

 

Influencer marketing involves a brand or business collaborating with an influencer online with a substantial number of followers to promote their products or services. An influencer is someone who can influence their followers because of the knowledge, expertise, or relationship with their followers. Influencers use social media to connect with their audiences and share their opinions or reviews about a particular product or service. Brands may give these influencers free products to test out or may sponsor them to talk about a product.

 

Now there has been a rise in influencer marketing. According to Influencer Marketing Hub, influencer marketing has risen from 1.7 billion U.S. dollars in 2016 to 13.8 billion U.S. dollars in 2021. Audiences follow influencers to get to know about a particular product and whether they want to invest in it. Influencers heavily impact the buying decisions of their audiences which is why many brands collaborate with them. If your app is about to launch or it is already on the market you can consider collaborating with an influencer who will try out your app and give reviews that will encourage their followers to try it out. Research about influencers depending on the industry you cater to and get in touch with them for collaboration.

 

Use Quality Images

 

Images are important to showcase the interface and features of your app. Use quality and engaging images in your social posts to attract new users to your app. Talk about different features of your app with relevant images to help the audiences understand your app better. Use editor tools to make your images appealing and add creative elements to attract the attention of your followers.

 

 Create Demo Video

 

Videos are a great way to attract your audiences and increase conversions. According to HubSpot 2020, videos are the second most-used content type on social media to increase audience engagement. Wyzowl reported that 93% of brands got a new customer because of a video on social media. Create a demo video for your app highlighting important features or giving a tour of the app’s interface. The video can be short and give your audience important information about your app.

 

At the end of the video include a CTA that directs users to download the app. You can take help of scriptwriter or graphic designers to create videos. Engaging videos have the power to influence audiences to download your app.

 

User-Generated Content

 

User-generated content is the content created by your customer for other customers. Consumers are influenced by the recommendations of other people trying out a product. User-generated content can encourage your audiences to try out your app. It can be simple content where customers share a picture of a product they have used and write a review about it. They may also create a video sharing their thoughts or write a review on the website. All this form of content can be called user-generated content.

 

When users download or engage with your app ask them to leave app reviews. On your social media account share a screenshot of these reviews in your posts. Pay attention to what your audiences are saying about your app on social media. You can share this content on your social media platforms to influence new visitors or followers to try your app.

 

Review data

 

Most social media platforms offer insights on the performance of your posts or social media ads. Review this data to understand the impact of your social media strategy. Look at the engagement on each post. With these insights you can gauge if your content is relevant and valuable to your audiences. If you invest in social media ads, you will get many insights on how your ads are performing and who is engaging with your ads. Use these insights to optimize your advertising campaigns to improve performance and get more conversions.  

Many businesses have a social media account but don’t give their social media efforts a priority. If you are launching an app there may be many things on your mind. You may have various marketing and promotion strategies that you will implement for your app. Don’t overlook the importance of your social media platforms. Plan your social media strategy to promote your app. The strategies mentioned above is a great way to get started with marketing your app on social media.

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Akshata Shirsath

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