Email marketing continues to be the go-to strategy for many organizations. Even with the growing technology emails have not become outdated but have evolved. Marketers continue using email marketing campaigns as part of their digital marketing strategies. Businesses vouch for this strategy as it an important part of different marketing campaigns they launch. There are 4 billion daily email users and this number is expected to reach 4.6 billion by 2025 (Statista, 2021) . Marketers have a lot of opportunities to reach their target audience through emails.
Businesses have seen their ROI improved through email campaigns. According to Statista 2021, email marketing revenue is estimated to reach up to 11 billion by 2023. If you are planning to launch your email campaigns, here are some important email marketing statistics you should know about. These insights can guide you in the right direction when you are planning your own email marketing campaigns. It is crucial that you are aware about the digital landscape before you create your email marketing strategy.
Key Email Marketing Statistics
If you are a beginner, then here is a guide to build your email marketing strategy.
Many of these email marketing statistics will be helpful when you must make important business decisions related to your email campaigns. With these insights you can create a successful email marketing strategy as you are aware of what is going on the industry. Keep these statistics handy when creating your email marketing campaigns as a reference whenever you need them.
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