Google Ads is one of the most widely used advertising platforms for millions of advertisers. Businesses rely on Google ads to promote their products or services and help them grow. Google AdWords can help you reach your potential customers, who are looking for the...
Online advertisements are powerful for businesses to market their products to their audiences. Consumers are becoming smarter and like to research various products or services online. With online advertisements businesses aim to target such consumers who are looking...
The use of mobile applications has increased significantly over the years. People prefer to have quick and easy access to products or services through their smartphones. With an increase in app usage, there is an increase in competition among businesses to market...
Chatbots are the future of digital engagement between businesses and their customers. The future is here. The term Chatbots still sounds a bit unfamiliar but it will soon be as commonplace as social media, smartphones, digital marketing, and other technologies we use...
According to a study by Smart Insights, 46% of businesses don’t have a well-defined online marketing strategy, 16% of the businesses have a strategy but hey haven’t integrated it into their marketing activities. As said by Chinese Philosopher Sun Tzu-...
Effective marketing requires a very good understanding of your target customer. Begin by writing the name of your target market, e.g. “Lower Hutt businesses of 5+ employees.” Then ask yourself these 13 questions to help you describe your customers and their behavior....
