Apps are used by many businesses to make their services more accessible to their audience. There are apps for everything today. But building an app is not enough. In order to ensure the complete success of your endeavour you need to make sure you are utilising the...
A website is at the core of any marketing and advertising efforts. Businesses invest a lot of time and resources in building their website. It can be disappointing when your website does not show up on Google’s search results page. If your website is not showing on...
Businesses invest a lot of their time and money into PPC or pay-per-click ad campaigns. It can be disappointing when you realize that these campaigns are not bringing in the desired results. Maybe you have a good conversion rate, but this is not turning into any...
Customer retention is the business’s potential to retain its customers over a period of time. It is a percentage of how many customers kept purchasing from the business or were retained in a certain time period. Retaining customers is more profitable for any business...
LinkedIn is so much more than just a platform used for recruiting and job hunting. It can be a great tool for businesses, especially B2B companies, to find opportunities and build connections with potential prospects. Through LinkedIn you can reach business...
With 3.9 billion daily email users (Statista, 2020), email marketing has become a widely used tool by marketers. According to HubSpot research 35% of marketers send their customers 3-5 emails per week. And 78% of marketers have reported an increase in email engagement...
