by Akshata Shirsath | Sep 15, 2021 | Digital Marketing, Online Advertisement, Online Marketing, Strategy
There may be several visitors coming to your website daily. However, very few actually end up purchasing any products or services you offer. According to statistics, 97% of people who visit your website for the first time leave without buying anything. Retargeting...
by Akshata Shirsath | Aug 26, 2021 | Digital Marketing, SEO, Strategy
Keywords are fundamental to the success of your SEO efforts. It can help businesses to reach potential customers. Lead generation is the number one goal of any business with a website. According to HubSpot 2020, the top priority of marketers is to generate leads....
by Akshata Shirsath | Aug 17, 2021 | B2B Marketing, Content Marketing, SEO, Strategy
Businesses know the importance of content marketing in creating brand awareness, lead generation and boosting conversions rate. With content businesses can attract their target audience by providing them with relevant information they are looking for. Content helps...
by Akshata Shirsath | Jul 16, 2021 | Digital Advertising, Digital Marketing, Online Marketing, Planning, Strategy
Many businesses invest in digital marketing to help their business grow. It helps businesses reach their target audience and foster long-term relationships with them. However, implementing a digital marketing strategy is not enough. It needs to be developed and...
by Akshata Shirsath | May 14, 2021 | Account-Based Marketing, Business Owners, Planning, Strategy
Account-based marketing has become a widely used strategy by businesses. According to HubSpot, 67% of brands leverage account-based marketing. ABM focuses on targeting a few select accounts, rather than casting a wide net. It creates a personalized experience for...
by Akshata Shirsath | May 10, 2021 | Inbound Marketing, Marketing Strategies, Strategy
Lead generation is the number one goal of marketers in their inbound marketing strategy. It helps them attract new potential customers and increase brand awareness. The way customers purchase has changed. Consumers find traditional forms of marketing annoying and...
