Chatbots are the future of digital engagement between businesses and their customers. The future is here. The term Chatbots still sounds a bit unfamiliar but it will soon be as commonplace as social media, smartphones, digital marketing, and other technologies we use...
According to a study by Smart Insights, 46% of businesses don’t have a well-defined online marketing strategy, 16% of the businesses have a strategy but hey haven’t integrated it into their marketing activities. As said by Chinese Philosopher Sun Tzu-...
Effective marketing requires a very good understanding of your target customer. Begin by writing the name of your target market, e.g. “Lower Hutt businesses of 5+ employees.” Then ask yourself these 13 questions to help you describe your customers and their behavior....
