Social media is used by businesses to communicate with their audience and create brand awareness. But social media offers flexibility that can allow businesses to do much more. One thing it can help businesses in, is to make sales. It can be a powerful tool that can...
Many businesses use social media as part of their digital marketing strategy. Just like any other marketing efforts, social media strategy also needs measurement. Social media metrics enable you to track the success of your social media efforts. This is important as...
Social media is now ubiquitous. It is used as a medium by many marketers to reach their ideal customers. People use social media daily as a source of news, entertainment, communication and more. Not only can marketers reach their target audience but also influence...
