Website structure is an important part of SEO or search engine optimization. A website structure includes the organization of your web pages and content. It also deals with how various pieces of content on your website are linked and presented to the users. A good...
Topic clusters are becoming a go-to content strategy technique for many marketers. When implemented properly, topic clusters have the potential to help a website rank better on the search engine results page (SERP). Many marketers have incorporated this method to...
Keywords are the building blocks of SEO or search engine optimization. They are also essential for any marketing and advertising related strategies. Without keywords you cannot expect to reach your target audience. Keywords allow your audience to look for content,...
A majority of consumers look for businesses that offer products or services in their location. Sometimes businesses lose these potential customers because they have not optimized for local search. Local SEO or search engine optimization focuses on improving a...
Search engine optimization or SEO is an important strategy for marketers to help them improve the visibility of a website on a search engine results page (SERP). Without SEO your website content would not reach your target audience. SEO also helps your website become...
Measuring the results of any marketing campaign is imperative as this helps in improving it further. Marketers often track and analyze the progress of their digital efforts to give them deeper insights into what works and what does not. SEO or search engine...
