Revenue generation is the life-blood of every business. When we say life-blood, it can’t be off at any time. It has to be consistent and predictable and its velocity should change based on your capacity. How do most businesses generate revenue? Ideally, the...
No one likes speaking to walls. When we communicate, our expectation is that we are not only heard but also listened to and understood. And your potential customer feels the same way. They also want to be listened to. And listening has a great magical power. A lot of...
If your company is innovative enough to develop a truly unique, profitable offering, the following inevitably happens: competition springs up from nowhere to imitate your product or service, undercut your price, and steal market share. It’s immutable. So in...
Many businesses focus their entire marketing efforts on getting new customers. While Acquiring new customers is critical to growth, it’s only one aspect of business development. To achieve sustainable, predictable growth, businesses must leverage existing...
Jim Rohn, a great business philosopher once said in a lecture about communication, “to be a master communicator, all you’ve got to do is follow this simple three-step process: Have something good to say Say it well Say it often And although he said this...
Most companies don’t have a problem selling their services or products once they get an audience. If you’re a salesman who lands the appointment and can fill the prospect’s basic needs, then you’ve got a good shot at making the sale. If...
