Chatbots are the future of digital engagement between businesses and their customers. The future is here. The term Chatbots still sounds a bit unfamiliar but it will soon be as commonplace as social media, smartphones, digital marketing, and other technologies we use...
Over the last couple of years, I have met many business owners in the Greater Toronto Area. Most of them realize the changing buying behaviors of their prospects and consumers in favor of digital marketing, but they all share one common concern- “How do I...
Smart content marketing is one of the most effective strategies available for online businesses of all sizes. Whether you run a large agency or operate as a solo entrepreneur, content can be used to find new leads and build a strong brand that resonates with your...
Newsletters are an effective way to engage with your customers and everyone else who needs to know about your business. The style, content, format, and technology used to deliver and read these are changing every year. But by keeping up with the changes and delivering...
Very simply because you don’t want to limit your business to what you can store in your head. A CRM can store, manage and update all your clients and interactions in one place so nothing gets lost – most importantly sales opportunities. You may think you can...
Effective marketing requires a very good understanding of your target customer. Begin by writing the name of your target market, e.g. “Lower Hutt businesses of 5+ employees.” Then ask yourself these 13 questions to help you describe your customers and their behavior....
