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5 Strategies to Gain Quality Leads from PPC Campaigns

5 Strategies to Gain Quality Leads from PPC Campaigns

by Akshata Shirsath | Mar 4, 2021 | Online Advertisement, Strategy

Businesses invest a lot of their time and money into PPC or pay-per-click ad campaigns. It can be disappointing when you realize that these campaigns are not bringing in the desired results. Maybe you have a good conversion rate, but this is not turning into any...
A Beginners Guide To LinkedIn Ad Campaigns

A Beginners Guide To LinkedIn Ad Campaigns

by Akshata Shirsath | Jan 22, 2021 | Online Advertisement

With 722 million members worldwide, LinkedIn is one of the widely used platforms by many businesses. Increasing numbers of businesses are investing on this platform to generate more leads and create brand awareness. LinkedIn ads are a powerful tool for businesses,...
6 Common Mistakes To Avoid In Your PPC Campaigns

6 Common Mistakes To Avoid In Your PPC Campaigns

by Akshata Shirsath | Jan 19, 2021 | Marketing Strategies, Online Advertisement

Pay-per-click or PPC marketing is a powerful tool used by marketers to drive more traffic to their website. In this type of advertising model, marketers pay for each time a user clicks on the ads. Many different elements contribute to the success of PPC campaigns....
A Simple Guide To Understand How Search Engine Marketing Works

A Simple Guide To Understand How Search Engine Marketing Works

by Akshata Shirsath | Dec 8, 2020 | Online Advertisement, Search Engine Marketing

Every business has to deal with competition irrespective of what industry they belong to. Consumers have many choices when it comes to buying a product. Once a consumer enters a search query on Google, he/she will have a variety of options displayed relevant to their...
A Guide to Google AdWords Shopping Ads

A Guide to Google AdWords Shopping Ads

by Akshata Shirsath | Aug 25, 2020 | Online Advertisement, Planning

Google AdWords is a widely used tool by millions of advertisers to promote their products online to potential customers. Google has multiple campaign types which advertisers can use as per their needs. Shopping ads is one of the campaign types that is suitable for...
How to Optimize Google AdWords Conversion Rate?

How to Optimize Google AdWords Conversion Rate?

by Akshata Shirsath | Aug 20, 2020 | Analytics, Online Advertisement

The purpose of Google Ads is to sell your products or services to your target customers. Advertisers aim to drive more qualified traffic to their website so that they can convert. But what if your ads are not giving you the desired result you’re looking for. Maybe you...
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