If your company is innovative enough to develop a truly unique, profitable offering, the following inevitably happens: competition springs up from nowhere to imitate your product or service, undercut your price, and steal market share. It’s immutable. So in...
Many businesses focus their entire marketing efforts on getting new customers. While Acquiring new customers is critical to growth, it’s only one aspect of business development. To achieve sustainable, predictable growth, businesses must leverage existing...
Get ready to fire your ad agency after reading this article…you’ll be furious that they never told you what you’re about to read. And if you don’t use an ad agency – or even if you don’t do very much advertising – you will...
Develop These Six Critical Traits…And Success Will Surely Follow. Being general business sales and marketing consultants allows us the opportunity to encounter almost every business situation imaginable. We regularly consult at least 30 businesses a month from...
There are two factors at work in a prospect’s subconscious mind when he’s considering doing business with you: confidence and risk. Your job in advertising is to raise confidence and lower risk. If you successfully do that, you’ll sew up all the...
The second you quit being the “best deal” for your customer, he’ll drop you like a hot potato. Regardless of how many lunches you’ve bought him or birthdays you’ve remembered. Every business we’ve ever consulted tells us the same...
