There are about 5.20 billion unique mobile internet users globally. These numbers are growing at a 2% annual rate, however, between 2020 to 2021 the number grew over 90 million (DataReportal). Mobile marketing is a great opportunity for marketers to target their...
B2B marketing is different from B2C marketing. This type of marketing focuses on sharing relevant and useful content to build long-term relationships with buyers. Many B2B businesses have created a successful social media presence. These businesses create and share...
Any business implementing their digital marketing efforts needs marketing automation. There are many aspects of marketing like social media, emails, advertising, lead generation and more that a marketing team needs to take care of. Sometimes implementing various tasks...
Email marketing is an effective way for businesses to communicate with their customers and foster long-term relationships. It has been a practice that marketers have been using for a long time and continue to use. According to Statista, in 2019 the number of global...
B2B marketing refers to any marketing efforts geared toward a business or organization. A B2B marketing strategy can be different from a B2C marketing strategy. In B2B scenarios buyers behave differently. A B2B buyer wants to be educated through content. Unlike B2C...
Content marketing strategy is used by several businesses to attract, engage, and convert their potential customers. It focuses on creating and distributing content for target audiences that solves their problems or pain points. For B2B companies, content is very...
