Search engine optimization or SEO plays a key role in your digital marketing strategy. SEO is a powerful tool to create brand awareness, build relationships and make a website trustworthy and authoritative. There are multiple elements to a SEO strategy such as on-page...
Retaining your customers is an important factor to help your business succeed. Gaining new customers is good, but retaining existing ones is even better. When customers keep purchasing from you it means that they are loyal to your brand and enjoy your products or...
Not all consumers decide to impulse buy often. Consumers go through a buying journey before they decide to make a purchase decision. This journey includes numerous touchpoints and various paths consumers take to reach a decision. A marketing funnel allows businesses...
The main goal of any digital marketing campaign is to drive more conversions. A landing page can bring visitors one step closer to conversion. Landing pages are part of every marketing or advertising campaign. Visitors end up on these pages after they have clicked on...
It is important to have effective lead nurturing strategies that can help you convert your leads into customers. Businesses use various marketing strategies to attract leads, but lead nurturing is what will make them purchase. According to Forrester Research,...
Ecommerce market is growing at a fast pace. Consumers prefer to shop online because it’s convenient. They have access to a ton of information they need about products and can purchase it easily. According to 99Firms’ E Commerce Statistics for 2020, the ecommerce...
