Search engine optimization or SEO is an important strategy for marketers to help them improve the visibility of a website on a search engine results page (SERP). Without SEO your website content would not reach your target audience. SEO also helps your website become...
A new year calls for new beginnings and fresh starts. This applies to your digital marketing efforts as well. The year 2020 brought along many challenges and uncertainties for businesses across industries. Due to the pandemic all businesses across the globe suffered...
The COVID-19 pandemic has changed the way how all businesses operate. The quarantine and social distancing norms forced everyone to work remotely. Along with operations businesses also had to change the way they marketed and advertised to their customers. Due to the...
Search engine optimization or SEO plays a key role in your digital marketing strategy. SEO is a powerful tool to create brand awareness, build relationships and make a website trustworthy and authoritative. There are multiple elements to a SEO strategy such as on-page...
Retaining your customers is an important factor to help your business succeed. Gaining new customers is good, but retaining existing ones is even better. When customers keep purchasing from you it means that they are loyal to your brand and enjoy your products or...
Not all consumers decide to impulse buy often. Consumers go through a buying journey before they decide to make a purchase decision. This journey includes numerous touchpoints and various paths consumers take to reach a decision. A marketing funnel allows businesses...
