It used to be common for companies to market their products and services using methods like cold-calling and sending non-personalized emails. These methods, however, do not work in favor of prospects as it amounts to a frustrating experience. It’s essential to...
Over the last couple of years, I have met many business owners in the Greater Toronto Area. Most of them realize the changing buying behaviors of their prospects and consumers in favor of digital marketing, but they all share one common concern- “How do I...
There are two sides of a business: Inside Reality: This is what you are (or your business is) Outside Perception: This is what your prospects and customers think of you For your marketing to be effective, it is very important that the outside perception of your...
There is a proper way to structure all your marketing communications – from a selling standpoint – to make sure you make the biggest impact. When developing your material, such as an ad, you probably ask yourself, “What should I talk about? What...
If your company is innovative enough to develop a truly unique, profitable offering, the following inevitably happens: competition springs up from nowhere to imitate your product or service, undercut your price, and steal market share. It’s immutable. So in...
