Apps are used by many businesses to make their services more accessible to their audience. There are apps for everything today. But building an app is not enough. In order to ensure the complete success of your endeavour you need to make sure you are utilising the...
Just like websites need optimization to be more visible on SERP, so do mobile apps. New apps are introduced frequently on app stores. According to Statista, as of June 2020 there were 2.96 million apps available on Google Play Store and 4.37 million apps were...
LinkedIn is so much more than just a platform used for recruiting and job hunting. It can be a great tool for businesses, especially B2B companies, to find opportunities and build connections with potential prospects. Through LinkedIn you can reach business...
Pay-per-click or PPC marketing is a powerful tool used by marketers to drive more traffic to their website. In this type of advertising model, marketers pay for each time a user clicks on the ads. Many different elements contribute to the success of PPC campaigns....
A majority of consumers look for businesses that offer products or services in their location. Sometimes businesses lose these potential customers because they have not optimized for local search. Local SEO or search engine optimization focuses on improving a...
Knowing your customers is the key for any successful business venture. Insights on customers helps business owners make important decisions. Different areas in a business, like product development, pricing, branding, sales, marketing and more benefit from customer...
