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How To Build A Strong App Marketing Strategy

How To Build A Strong App Marketing Strategy

by Akshata Shirsath | Apr 1, 2021 | App Development, Marketing Strategies, Strategy

Apps are used by many businesses to make their services more accessible to their audience. There are apps for everything today. But building an app is not enough. In order to ensure the complete success of your endeavour you need to make sure you are utilising the...
How to Optimise Mobile Apps Using ASO and SEO?

How to Optimise Mobile Apps Using ASO and SEO?

by Akshata Shirsath | Mar 30, 2021 | App Store Optimization, Business Owners, Marketing Strategies, SEO

Just like websites need optimization to be more visible on SERP, so do mobile apps. New apps are introduced frequently on app stores. According to Statista, as of June 2020 there were 2.96 million apps available on Google Play Store and 4.37 million apps were...
How to Use LinkedIn Groups Effectively for Your Business?

How to Use LinkedIn Groups Effectively for Your Business?

by Akshata Shirsath | Feb 2, 2021 | Marketing Strategies, Social Media Marketing, Strategy

LinkedIn is so much more than just a platform used for recruiting and job hunting. It can be a great tool for businesses, especially B2B companies, to find opportunities and build connections with potential prospects. Through LinkedIn you can reach business...
6 Common Mistakes To Avoid In Your PPC Campaigns

6 Common Mistakes To Avoid In Your PPC Campaigns

by Akshata Shirsath | Jan 19, 2021 | Marketing Strategies, Online Advertisement

Pay-per-click or PPC marketing is a powerful tool used by marketers to drive more traffic to their website. In this type of advertising model, marketers pay for each time a user clicks on the ads. Many different elements contribute to the success of PPC campaigns....
6 Strategies To Help You Get Started With Local SEO Efforts

6 Strategies To Help You Get Started With Local SEO Efforts

by Akshata Shirsath | Jan 12, 2021 | Marketing Strategies, SEO, Strategy

A majority of consumers look for businesses that offer products or services in their location. Sometimes businesses lose these potential customers because they have not optimized for local search. Local SEO or search engine optimization focuses on improving a...
A Quick Guide to Buyer Personas

A Quick Guide to Buyer Personas

by Akshata Shirsath | Jan 7, 2021 | Marketing Strategies, Planning, Strategy

Knowing your customers is the key for any successful business venture. Insights on customers helps business owners make important decisions. Different areas in a business, like product development, pricing, branding, sales, marketing and more benefit from customer...
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Recent Posts

  • 8 Things to Remember If You’re Implementing an ABM Strategy
  • Everything You Need To Know About Account-Based Marketing
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  • 6 Effective Ways to Increase App Engagement

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We are an analytics driven digital marketing company that helps businesses drive growth on their web, app and other digital platforms through measurement of user behaviours.

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