There is a proper way to structure all your marketing communications – from a selling standpoint – to make sure you make the biggest impact. When developing your material, such as an ad, you probably ask yourself, “What should I talk about? What...
If your company is innovative enough to develop a truly unique, profitable offering, the following inevitably happens: competition springs up from nowhere to imitate your product or service, undercut your price, and steal market share. It’s immutable. So in...
Jim Rohn, a great business philosopher once said in a lecture about communication, “to be a master communicator, all you’ve got to do is follow this simple three-step process: Have something good to say Say it well Say it often And although he said this...
There are two factors at work in a prospect’s subconscious mind when he’s considering doing business with you: confidence and risk. Your job in advertising is to raise confidence and lower risk. If you successfully do that, you’ll sew up all the...
I’m going to give you the most important tip I can give you right here, right now. Ready? Here it is: Make sure your writing style is simple and conversational. Don’t write like an English professor; write the way you talk. This is the biggest trap of all...
