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How to Create User Personas for Your Mobile App?

How to Create User Personas for Your Mobile App?

by Akshata Shirsath | Apr 1, 2021 | App Development, Planning, User Experience

Users are always looking for technology that makes their life easier. When downloading an app, people expect that the app will give them a smooth experience and cater to their specific needs. Businesses developing an app have to consider their target audience first....
A Quick Guide to Buyer Personas

A Quick Guide to Buyer Personas

by Akshata Shirsath | Jan 7, 2021 | Marketing Strategies, Planning, Strategy

Knowing your customers is the key for any successful business venture. Insights on customers helps business owners make important decisions. Different areas in a business, like product development, pricing, branding, sales, marketing and more benefit from customer...
Digital Marketing Best Practices to Adopt in 2021

Digital Marketing Best Practices to Adopt in 2021

by Akshata Shirsath | Dec 31, 2020 | Digital Marketing, Marketing Strategies, Planning

A new year calls for new beginnings and fresh starts. This applies to your digital marketing efforts as well. The year 2020 brought along many challenges and uncertainties for businesses across industries. Due to the pandemic all businesses across the globe suffered...
Why is Customer Relationship Management Important for Your Business?

Why is Customer Relationship Management Important for Your Business?

by Akshata Shirsath | Sep 17, 2020 | Analytics, CRM, Planning

An increasing number of businesses are now investing in Customer Relationship Management or CRM systems. As a business grows it becomes difficult to manually keep track of all the information related to customers or prospects. CRM is a hub where you can organize all...
Everything You Need to Know About Sales Enablement Content Creation

Everything You Need to Know About Sales Enablement Content Creation

by Akshata Shirsath | Sep 15, 2020 | Content Marketing, Planning, Sales Enablement, Sales Tips

With content, marketers can answer the audience’s most pressing questions. Content is used to build trust with your audience, improve connections, generate leads, and nurture them. Relevant, high-quality, and engaging content influences the audience’s decisions...
A Guide to Google AdWords Shopping Ads

A Guide to Google AdWords Shopping Ads

by Akshata Shirsath | Aug 25, 2020 | Online Advertisement, Planning

Google AdWords is a widely used tool by millions of advertisers to promote their products online to potential customers. Google has multiple campaign types which advertisers can use as per their needs. Shopping ads is one of the campaign types that is suitable for...
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