Many businesses focus their entire marketing efforts on getting new customers. While Acquiring new customers is critical to growth, it’s only one aspect of business development. To achieve sustainable, predictable growth, businesses must leverage existing...
Get ready to fire your ad agency after reading this article…you’ll be furious that they never told you what you’re about to read. And if you don’t use an ad agency – or even if you don’t do very much advertising – you will...
Jim Rohn, a great business philosopher once said in a lecture about communication, “to be a master communicator, all you’ve got to do is follow this simple three-step process: Have something good to say Say it well Say it often And although he said this...
Most companies don’t have a problem selling their services or products once they get an audience. If you’re a salesman who lands the appointment and can fill the prospect’s basic needs, then you’ve got a good shot at making the sale. If...
I’m going to give you the most important tip I can give you right here, right now. Ready? Here it is: Make sure your writing style is simple and conversational. Don’t write like an English professor; write the way you talk. This is the biggest trap of all...
