by Akshata Shirsath | Apr 15, 2021 | Account-Based Marketing, Digital Marketing, Inbound Marketing
Increasing number of businesses have implemented account-based marketing or ABM. Account based marketing strategy focuses on engaging a few select, high-value accounts and building relationships with them. The main advantage of an ABM strategy is that it is...
by Akshata Shirsath | Mar 18, 2021 | Digital Marketing, SEO, Strategy, Website Development
A website is at the core of any marketing and advertising efforts. Businesses invest a lot of time and resources in building their website. It can be disappointing when your website does not show up on Google’s search results page. If your website is not showing on...
by Akshata Shirsath | Feb 18, 2021 | Content Marketing, Digital Marketing, Inbound Marketing
Inbound marketing approach is being used by an increasing number of marketers. This strategy, unlike outbound marketing, aims to influence a buyer’s journey in a way that is not interruptive. With inbound marketing, businesses can provide valuable content to its...
by Akshata Shirsath | Jan 5, 2021 | Digital Marketing, Marketing Strategies, SEO
Search engine optimization or SEO is an important strategy for marketers to help them improve the visibility of a website on a search engine results page (SERP). Without SEO your website content would not reach your target audience. SEO also helps your website become...
by Akshata Shirsath | Dec 31, 2020 | Digital Marketing, Marketing Strategies, Planning
A new year calls for new beginnings and fresh starts. This applies to your digital marketing efforts as well. The year 2020 brought along many challenges and uncertainties for businesses across industries. Due to the pandemic all businesses across the globe suffered...
by Akshata Shirsath | Dec 30, 2020 | Digital Marketing, Marketing Strategies
The COVID-19 pandemic has changed the way how all businesses operate. The quarantine and social distancing norms forced everyone to work remotely. Along with operations businesses also had to change the way they marketed and advertised to their customers. Due to the...
