SEO Search Engine Optimization is the method of optimizing your website’s content. It ensures that your website can be found in the top result on the search engine results page(SERP) for terms and phrases related to the product or service being offered. SEO is a...
Majority of growing B2B marketers are now adopting account-based marketing (ABM) as a part of their marketing efforts. Account-based marketing is a fairly new concept to many people. One of the main reasons for this is the lack of alignment between marketing and sales...
[vc_row][vc_column][vc_column_text]When launching a new product, you need to be careful about the time and resources you use to bringing a product into the market. It’s important to have a carefully laid out plan. Because without planning it’s difficult to recognise...
What is content marketing? Content marketing is a digital marketing strategy that focuses on storytelling. A technique of producing and sharing valuable, honest, trustworthy and informative content that attracts an ideal target audience. The purpose of content...
[vc_row][vc_column][vc_column_text]Rebranding is complicated and entails some risks. Most people view rebranding as merely designing the logo or other elements. But there is much more to it than that. As complex as rebranding is, it is also a highly effective method...
What is UX ? User experience (UX) is the process adopted to design outcomes that produce significant and relevant experiences to viewers or users. It concentrates on having a profound knowledge of users, what they require, value, strengths and their limitations. UX...
