by Akshata Shirsath | Aug 4, 2021 | Content Marketing, Digital Marketing, Inbound Marketing, Planning
Many marketers are opting for content marketing to reach their target audience. Marketers know the importance of content marketing for the growth of their business. According to HubSpot 2020, 70% of marketers are actively investing in content marketing. Moreover,...
by Akshata Shirsath | Jul 21, 2021 | B2B Marketing, Content Marketing, Marketing Strategies, Social Media Marketing
Content marketing strategy is used by several businesses to attract, engage, and convert their potential customers. It focuses on creating and distributing content for target audiences that solves their problems or pain points. For B2B companies, content is very...
by Akshata Shirsath | Jul 14, 2021 | Analytics, Content Marketing, Digital Marketing, Measurement, Planning
Content is key for a successful inbound marketing strategy. Businesses need good quality content to attract, engage and convert their target customers. However, creating and publishing content is not enough to ensure great results. To make the best use of your...
by Akshata Shirsath | Jun 1, 2021 | Account-Based Marketing, Business Owners, Content Marketing, Digital Marketing
Account-based marketing has become a go-to strategy for many B2B marketers. This strategy has been proven to show profitable results for businesses. Many marketers are allocating more budget for their ABM strategy. According to TOPO, 80% marketers say that ABM...
by Akshata Shirsath | May 28, 2021 | B2B Marketing, Content Marketing, Digital Marketing, Inbound Marketing
Consumers are often looking for informative content that educates them. Content is an effective way to create brand awareness and attract new customers. It creates new opportunities for businesses to engage with their target audience. Content marketing focuses on...
by Akshata Shirsath | May 5, 2021 | Content Marketing, Digital Marketing, Inbound Marketing, Strategy
The inbound marketing approach is being used by a wide number of businesses. Marketers have realized that inbound methodology can be more beneficial compared to other traditional forms of marketing. According to 99Firms, inbound marketing is the primary marketing...
