by Akshata Shirsath | Feb 18, 2021 | Content Marketing, Digital Marketing, Inbound Marketing
Inbound marketing approach is being used by an increasing number of marketers. This strategy, unlike outbound marketing, aims to influence a buyer’s journey in a way that is not interruptive. With inbound marketing, businesses can provide valuable content to its...
by Akshata Shirsath | Feb 9, 2021 | Content Marketing, SEO
Keywords are the building blocks of SEO or search engine optimization. They are also essential for any marketing and advertising related strategies. Without keywords you cannot expect to reach your target audience. Keywords allow your audience to look for content,...
by Akshata Shirsath | Dec 24, 2020 | Content Marketing
Content marketing is one of the most effective strategies an organization can use as part of its digital strategy. It is a powerful tool every marketer will vouch for. Content has the ability to attract, engage and convert target customers. The purpose of content...
by Akshata Shirsath | Oct 27, 2020 | Content Marketing, Digital Marketing, Inbound Marketing
Consumers are looking for content that caters to their interests. Many marketers use content marketing to attract more visitors and convert them. However, if the content is not what their audience is looking for then there are very few chances of content giving the...
by Akshata Shirsath | Sep 15, 2020 | Content Marketing, Planning, Sales Enablement, Sales Tips
With content, marketers can answer the audience’s most pressing questions. Content is used to build trust with your audience, improve connections, generate leads, and nurture them. Relevant, high-quality, and engaging content influences the audience’s decisions...
by Akshata Shirsath | Aug 6, 2020 | Content Marketing
Content marketing is a powerful tool to help a brand connect with its customers. Content enables you to share your brand’s story, vision, and values. It also introduces your products or services to the customers in a way that helps them find a solution to their...
