by Akshata Shirsath | Jun 1, 2021 | Account-Based Marketing, Business Owners, Content Marketing, Digital Marketing
Account-based marketing has become a go-to strategy for many B2B marketers. This strategy has been proven to show profitable results for businesses. Many marketers are allocating more budget for their ABM strategy. According to TOPO, 80% marketers say that ABM...
by Akshata Shirsath | May 28, 2021 | B2B Marketing, Content Marketing, Digital Marketing, Inbound Marketing
Consumers are often looking for informative content that educates them. Content is an effective way to create brand awareness and attract new customers. It creates new opportunities for businesses to engage with their target audience. Content marketing focuses on...
by Akshata Shirsath | May 5, 2021 | Content Marketing, Digital Marketing, Inbound Marketing, Strategy
The inbound marketing approach is being used by a wide number of businesses. Marketers have realized that inbound methodology can be more beneficial compared to other traditional forms of marketing. According to 99Firms, inbound marketing is the primary marketing...
by Akshata Shirsath | Mar 25, 2021 | B2B Marketing, Business Owners, Content Marketing, Social Media Marketing
LinkedIn has become a powerful social media tool for various businesses to reach their potential buyers or clients and other professionals. It has evolved to be much more than just a platform for recruitment. B2B companies can leverage various features available on...
by Akshata Shirsath | Mar 16, 2021 | Content Marketing, SEO
Businesses are incorporating content marketing into their overall marketing efforts. Content is a great way to attract and nurture leads coming to your website. It helps marketers generate more inbound leads who could be potentially interested in their products or...
by Akshata Shirsath | Feb 25, 2021 | Content Marketing, SEO
Topic clusters are becoming a go-to content strategy technique for many marketers. When implemented properly, topic clusters have the potential to help a website rank better on the search engine results page (SERP). Many marketers have incorporated this method to...
