by Akshata Shirsath | Jul 22, 2021 | B2B Marketing, Business Owners, Digital Marketing, Marketing Strategies
B2B marketing refers to any marketing efforts geared toward a business or organization. A B2B marketing strategy can be different from a B2C marketing strategy. In B2B scenarios buyers behave differently. A B2B buyer wants to be educated through content. Unlike B2C...
by Akshata Shirsath | Jul 8, 2021 | Analytics, B2B Marketing, Business Owners, Digital Advertising, Digital Marketing, LinkedIn Marketing
Millions of people across the globe use LinkedIn. It has become a powerful social media platform today. Many businesses utilize LinkedIn for their marketing activities. Businesses aim to promote their brand, increase brand awareness, generate leads, and build networks...
by Akshata Shirsath | Jul 7, 2021 | Analytics, Business Owners, CRM, Digital Marketing, Inbound Marketing
HubSpot is a powerful tool that businesses can leverage for their marketing, sales, and customer service operations. This portal is flexible, and businesses can customise it according to their needs. However, to fully take advantage of this tool you need to ensure...
by Akshata Shirsath | Jun 24, 2021 | Business Owners, CRM, Management, Marketing Automation, Sales Tips
Customer relationship management or CRM is a technology to help you manage your contacts and interactions with prospects and customers. Every business needs to invest in a CRM software to improve their communication and relationship with customers. As a business grows...
by Akshata Shirsath | Jun 17, 2021 | Business Owners, CRM, Inbound Marketing, Sales Tips
With inbound marketing businesses aim to attract new leads, nurture, and convert them. This process requires the collaboration of both marketing and sales teams. Any business implementing an inbound strategy, knows the importance of qualifying leads. There are going...
by Akshata Shirsath | Jun 3, 2021 | B2B Marketing, Business Owners, Digital Marketing, Email Marketing, Inbound Marketing
Email marketing continues to be the go-to strategy for many organizations. Even with the growing technology emails have not become outdated but have evolved. Marketers continue using email marketing campaigns as part of their digital marketing strategies. Businesses...
