by Akshata Shirsath | Jun 3, 2021 | B2B Marketing, Business Owners, Digital Marketing, Email Marketing, Inbound Marketing
Email marketing continues to be the go-to strategy for many organizations. Even with the growing technology emails have not become outdated but have evolved. Marketers continue using email marketing campaigns as part of their digital marketing strategies. Businesses...
by Akshata Shirsath | Jun 1, 2021 | Account-Based Marketing, Business Owners, Content Marketing, Digital Marketing
Account-based marketing has become a go-to strategy for many B2B marketers. This strategy has been proven to show profitable results for businesses. Many marketers are allocating more budget for their ABM strategy. According to TOPO, 80% marketers say that ABM...
by Akshata Shirsath | May 19, 2021 | Account-Based Marketing, B2B Marketing, Business Owners
Account-based marketing is a strategy which focuses on creating personalized experience for a few target accounts. Unlike other traditional forms of marketing which cast a wide net, ABM only targets a few accounts which are high value. Understanding the target...
by Akshata Shirsath | May 14, 2021 | Account-Based Marketing, Business Owners, Planning, Strategy
Account-based marketing has become a widely used strategy by businesses. According to HubSpot, 67% of brands leverage account-based marketing. ABM focuses on targeting a few select accounts, rather than casting a wide net. It creates a personalized experience for...
by Akshata Shirsath | Apr 23, 2021 | App Development, Business Owners, Planning, Strategy, User Experience
Knowing your customers is an important part of creating a successful mobile app. With your potential customers in mind, you can build an app that is relevant and useful to them. You may spend a lot of your resources and time building an app with great features, but if...
by Akshata Shirsath | Mar 30, 2021 | App Store Optimization, Business Owners, Marketing Strategies, SEO
Just like websites need optimization to be more visible on SERP, so do mobile apps. New apps are introduced frequently on app stores. According to Statista, as of June 2020 there were 2.96 million apps available on Google Play Store and 4.37 million apps were...
