by Akshata Shirsath | Apr 13, 2021 | Account-Based Marketing
Many marketers are now focusing their attention on Account-based Marketing (ABM) as part of their overall marketing endeavors. According to HubSpot, 67% of brands leverage account-based marketing. Even though a lot of companies are now implementing ABM campaigns, it...
by Akshata Shirsath | Mar 25, 2021 | B2B Marketing, Business Owners, Content Marketing, Social Media Marketing
LinkedIn has become a powerful social media tool for various businesses to reach their potential buyers or clients and other professionals. It has evolved to be much more than just a platform for recruitment. B2B companies can leverage various features available on...
by Akshata Shirsath | Feb 11, 2021 | B2B Marketing, Business Owners
Understanding your audience is crucial for any marketing efforts. When businesses know their target audience, they can create successful marketing and advertising strategies to sell their products or services. These marketing and communication strategies can be...
by Akshata Shirsath | Oct 29, 2020 | B2B Marketing, CRM, Marketing Strategies, Sales Tips
It is important to have effective lead nurturing strategies that can help you convert your leads into customers. Businesses use various marketing strategies to attract leads, but lead nurturing is what will make them purchase. According to Forrester Research,...
by Akshata Shirsath | Jul 30, 2020 | Account-Based Marketing
Account-based marketing (ABM) is an effective tactic used by marketers today. ABM enables businesses to work and engage with high-value accounts as if they are individual markets. They personalize content, campaigns and messages to resonate with their audience. ABM...
by Akshata Shirsath | Jul 28, 2020 | Account-Based Marketing, B2B Marketing
Account-Based Marketing is a strategy that is widely adopted by many B2B marketers. This strategy has proved successful for businesses enabling them to target quality accounts and increase ROI. It focuses on targeting companies not individuals and personalizing...
