Business to Business (B2B) marketing focuses on building long-term valuable relationships with customers. B2B marketing involves directing marketing of products or services toward a business or organisation. This marketing is aimed at individuals who are key...
Account-based marketing (ABM) strategy focuses on creating personalised buying experiences for high-value accounts. It allows you to filter out less- valuable accounts and engage accounts that are more profitable for the company. ABM is different from other marketing...
The marketing environment has been changing significantly over the past few years. Marketers are using different approaches in order to reach the right target audience. Instead of casting a wide net for more customers, marketers are now targeting a specific group of...
Marketers are focusing their attention on Account-based Marketing (ABM) as part of their overall marketing endeavours. Although many companies are implementing ABM campaigns, it is a fairly new concept for many others. A successful ABM strategy is rooted in the...
Creating an efficient B2B marketing strategy is not as simple as some may assume. Many companies are doing it completely wrong or not using it to its’ fullest potential. To boost your B2B marketing strategies to its fullest potential you need to follow a strategic...
Businesses often fail to see the critical and intricate connection between a marketing and sales team. A marketing team sets the foundation for a sales team to effectively do its’ job and achieve its’ goals. While a sales rep is more focused on one individual at a...
