by Akshata Shirsath | Jun 1, 2021 | Account-Based Marketing, Business Owners, Content Marketing, Digital Marketing
Account-based marketing has become a go-to strategy for many B2B marketers. This strategy has been proven to show profitable results for businesses. Many marketers are allocating more budget for their ABM strategy. According to TOPO, 80% marketers say that ABM...
by Akshata Shirsath | May 19, 2021 | Account-Based Marketing, B2B Marketing, Business Owners
Account-based marketing is a strategy which focuses on creating personalized experience for a few target accounts. Unlike other traditional forms of marketing which cast a wide net, ABM only targets a few accounts which are high value. Understanding the target...
by Akshata Shirsath | May 14, 2021 | Account-Based Marketing, Business Owners, Planning, Strategy
Account-based marketing has become a widely used strategy by businesses. According to HubSpot, 67% of brands leverage account-based marketing. ABM focuses on targeting a few select accounts, rather than casting a wide net. It creates a personalized experience for...
by Akshata Shirsath | Apr 15, 2021 | Account-Based Marketing, Digital Marketing, Inbound Marketing
Increasing number of businesses have implemented account-based marketing or ABM. Account based marketing strategy focuses on engaging a few select, high-value accounts and building relationships with them. The main advantage of an ABM strategy is that it is...
by Akshata Shirsath | Apr 13, 2021 | Account-Based Marketing
Many marketers are now focusing their attention on Account-based Marketing (ABM) as part of their overall marketing endeavors. According to HubSpot, 67% of brands leverage account-based marketing. Even though a lot of companies are now implementing ABM campaigns, it...
by Akshata Shirsath | Jul 30, 2020 | Account-Based Marketing
Account-based marketing (ABM) is an effective tactic used by marketers today. ABM enables businesses to work and engage with high-value accounts as if they are individual markets. They personalize content, campaigns and messages to resonate with their audience. ABM...
