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5 Mistakes To Avoid In Your Account-Based Marketing Strategy

5 Mistakes To Avoid In Your Account-Based Marketing Strategy

by Akshata Shirsath | Jul 30, 2020 | Account-Based Marketing

Account-based marketing (ABM) is an effective tactic used by marketers today. ABM enables businesses to work and engage with high-value accounts as if they are individual markets. They personalize content, campaigns and messages to resonate with their audience. ABM...
Role of Sales Team in Account-Based Marketing

Role of Sales Team in Account-Based Marketing

by Akshata Shirsath | Jul 28, 2020 | Account-Based Marketing, B2B Marketing

Account-Based Marketing is a strategy that is widely adopted by many B2B marketers. This strategy has proved successful for businesses enabling them to target quality accounts and increase ROI. It focuses on targeting companies not individuals and personalizing...
Account-Based Marketing vs Inbound Marketing: Which One Should You Pick?

Account-Based Marketing vs Inbound Marketing: Which One Should You Pick?

by Akshata Shirsath | Jul 16, 2020 | Account-Based Marketing, Inbound Marketing

You must have come across the terms of account-based marketing and inbound marketing. Both of these marketing strategies are in demand at the moment. Many marketers are seeing the benefits of creating a personalized experience for their audience. B2B marketers are...
Key Account-Based Marketing Stats

Key Account-Based Marketing Stats

by Akshata Shirsath | Jul 8, 2020 | Account-Based Marketing

Many B2B businesses are incorporating Account-based Marketing (ABM) as part of their overall marketing efforts. ABM is all about focusing your resources on high-value accounts that drive revenue. It takes a strategic approach to determine the right target accounts as...
5 Important Metrics For Account-Based Marketing

5 Important Metrics For Account-Based Marketing

by Akshata Shirsath | Jun 4, 2020 | Account-Based Marketing

Account-based marketing (ABM) strategy focuses on creating personalised buying experiences for high-value accounts. It allows you to filter out less- valuable accounts and engage accounts that are more profitable for the company. ABM is different from other marketing...
Everything You Need To Know About Account-Based Advertising

Everything You Need To Know About Account-Based Advertising

by Akshata Shirsath | May 14, 2020 | Account-Based Marketing

The marketing environment has been changing significantly over the past few years. Marketers are using different approaches in order to reach the right target audience. Instead of casting a wide net for more customers, marketers are now targeting a specific group of...
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