by Akshata Shirsath | Jun 3, 2021 | B2B Marketing, Business Owners, Digital Marketing, Email Marketing, Inbound Marketing
Email marketing continues to be the go-to strategy for many organizations. Even with the growing technology emails have not become outdated but have evolved. Marketers continue using email marketing campaigns as part of their digital marketing strategies. Businesses...
by Akshata Shirsath | Jun 1, 2021 | Account-Based Marketing, Business Owners, Content Marketing, Digital Marketing
Account-based marketing has become a go-to strategy for many B2B marketers. This strategy has been proven to show profitable results for businesses. Many marketers are allocating more budget for their ABM strategy. According to TOPO, 80% marketers say that ABM...
by Akshata Shirsath | May 28, 2021 | B2B Marketing, Content Marketing, Digital Marketing, Inbound Marketing
Consumers are often looking for informative content that educates them. Content is an effective way to create brand awareness and attract new customers. It creates new opportunities for businesses to engage with their target audience. Content marketing focuses on...
by Akshata Shirsath | May 19, 2021 | Account-Based Marketing, B2B Marketing, Business Owners
Account-based marketing is a strategy which focuses on creating personalized experience for a few target accounts. Unlike other traditional forms of marketing which cast a wide net, ABM only targets a few accounts which are high value. Understanding the target...
by Akshata Shirsath | May 14, 2021 | Account-Based Marketing, Business Owners, Planning, Strategy
Account-based marketing has become a widely used strategy by businesses. According to HubSpot, 67% of brands leverage account-based marketing. ABM focuses on targeting a few select accounts, rather than casting a wide net. It creates a personalized experience for...
by Akshata Shirsath | Apr 15, 2021 | Account-Based Marketing, Digital Marketing, Inbound Marketing
Increasing number of businesses have implemented account-based marketing or ABM. Account based marketing strategy focuses on engaging a few select, high-value accounts and building relationships with them. The main advantage of an ABM strategy is that it is...
