Social media has become a powerful tool not only for marketing, but also for sales. Through social selling businesses are able to target and convert customers to grow. Consumers are open to having conversations with businesses on social media platforms. According to...
Many businesses use social media as part of their digital marketing strategy. Just like any other marketing efforts, social media strategy also needs measurement. Social media metrics enable you to track the success of your social media efforts. This is important as...
Every marketer needs to prove the effectiveness of his/her marketing campaign. This is to evaluate how effective certain marketing campaigns have been in increasing the profit for their business. With the right KPIs marketers can, not only justify the success of their...
Every successful business measures their return on investment or ROI to know the profit they made. Just like in any other business scenario, your marketing efforts also need to be measured. Once you launch your marketing campaigns you need to monitor whether the...
Marketers need data that can help them make informed business decisions. Knowing your audience’s needs, interests, and pain points is crucial for all your marketing campaigns. Many marketers rely on demographic data like age, gender, location, occupations, etc....
Whether you have a small business or a big one measuring website traffic is imperative to understand your visitors and how they engage with your website. Analyzing your website metrics or KPIs will help you assess the performance of your website. These metrics will...
