Customer retention is the business’s potential to retain its customers over a period of time. It is a percentage of how many customers kept purchasing from the business or were retained in a certain time period. Retaining customers is more profitable for any business...
With 3.9 billion daily email users (Statista, 2020), email marketing has become a widely used tool by marketers. According to HubSpot research 35% of marketers send their customers 3-5 emails per week. And 78% of marketers have reported an increase in email engagement...
Measuring the results of any marketing campaign is imperative as this helps in improving it further. Marketers often track and analyze the progress of their digital efforts to give them deeper insights into what works and what does not. SEO or search engine...
Social media has become a powerful tool not only for marketing, but also for sales. Through social selling businesses are able to target and convert customers to grow. Consumers are open to having conversations with businesses on social media platforms. According to...
Many businesses use social media as part of their digital marketing strategy. Just like any other marketing efforts, social media strategy also needs measurement. Social media metrics enable you to track the success of your social media efforts. This is important as...
Every marketer needs to prove the effectiveness of his/her marketing campaign. This is to evaluate how effective certain marketing campaigns have been in increasing the profit for their business. With the right KPIs marketers can, not only justify the success of their...
