by Akshata Shirsath | Jul 14, 2021 | Analytics, Content Marketing, Digital Marketing, Measurement, Planning
Content is key for a successful inbound marketing strategy. Businesses need good quality content to attract, engage and convert their target customers. However, creating and publishing content is not enough to ensure great results. To make the best use of your...
by Akshata Shirsath | Jul 8, 2021 | Analytics, B2B Marketing, Business Owners, Digital Advertising, Digital Marketing, LinkedIn Marketing
Millions of people across the globe use LinkedIn. It has become a powerful social media platform today. Many businesses utilize LinkedIn for their marketing activities. Businesses aim to promote their brand, increase brand awareness, generate leads, and build networks...
by Akshata Shirsath | Jul 7, 2021 | Analytics, Business Owners, CRM, Digital Marketing, Inbound Marketing
HubSpot is a powerful tool that businesses can leverage for their marketing, sales, and customer service operations. This portal is flexible, and businesses can customise it according to their needs. However, to fully take advantage of this tool you need to ensure...
by Akshata Shirsath | Feb 4, 2021 | Analytics, Strategy
Customer retention is the business’s potential to retain its customers over a period of time. It is a percentage of how many customers kept purchasing from the business or were retained in a certain time period. Retaining customers is more profitable for any business...
by Akshata Shirsath | Jan 14, 2021 | Analytics, Email Marketing, Strategy
With 3.9 billion daily email users (Statista, 2020), email marketing has become a widely used tool by marketers. According to HubSpot research 35% of marketers send their customers 3-5 emails per week. And 78% of marketers have reported an increase in email engagement...
by Akshata Shirsath | Dec 23, 2020 | Analytics, SEO, Strategy
Measuring the results of any marketing campaign is imperative as this helps in improving it further. Marketers often track and analyze the progress of their digital efforts to give them deeper insights into what works and what does not. SEO or search engine...
