The internet is one of the greatest things that has happened to businesses. It provides us with an abundance of information on any area we want. And for us marketers, specifically, it has given us the ability to measure our marketing efforts. That being said,...
Understanding Analytics and Reports When you think about analytics, it is essential to understand that it is not the same as reporting. They are two distinct acts. While reports tell you, what is happening and aid in converting raw data into a simple format....
As a business owner, you are not interested in being an online marketing expert. You are rather interested in growing your business and online marketing is a big part of your marketing initiatives. But how would you know if your website is helping you meet your...
