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5 Customer Retention Metrics You Need To Know About

5 Customer Retention Metrics You Need To Know About

by Akshata Shirsath | Feb 4, 2021 | Analytics, Strategy

Customer retention is the business’s potential to retain its customers over a period of time. It is a percentage of how many customers kept purchasing from the business or were retained in a certain time period. Retaining customers is more profitable for any business...
8 Key Email Marketing Metrics You Need To Know

8 Key Email Marketing Metrics You Need To Know

by Akshata Shirsath | Jan 14, 2021 | Analytics, Email Marketing, Strategy

With 3.9 billion daily email users (Statista, 2020), email marketing has become a widely used tool by marketers. According to HubSpot research 35% of marketers send their customers 3-5 emails per week. And 78% of marketers have reported an increase in email engagement...
10 Metrics to Measure Your SEO Success

10 Metrics to Measure Your SEO Success

by Akshata Shirsath | Dec 23, 2020 | Analytics, SEO, Strategy

Measuring the results of any marketing campaign is imperative as this helps in improving it further. Marketers often track and analyze the progress of their digital efforts to give them deeper insights into what works and what does not. SEO or search engine...
How to Measure Your Social Selling Success?

How to Measure Your Social Selling Success?

by Akshata Shirsath | Nov 13, 2020 | Analytics, Measurement, Strategy

Social media has become a powerful tool not only for marketing, but also for sales. Through social selling businesses are able to target and convert customers to grow. Consumers are open to having conversations with businesses on social media platforms. According to...
10 Social Media Metrics You Need To Start Tracking

10 Social Media Metrics You Need To Start Tracking

by Akshata Shirsath | Nov 3, 2020 | Analytics, Social Media Marketing

Many businesses use social media as part of their digital marketing strategy. Just like any other marketing efforts, social media strategy also needs measurement. Social media metrics enable you to track the success of your social media efforts. This is important as...
10 Marketing KPIs That You Should Be Measuring

10 Marketing KPIs That You Should Be Measuring

by Akshata Shirsath | Sep 29, 2020 | Analytics, Measurement

Every marketer needs to prove the effectiveness of his/her marketing campaign. This is to evaluate how effective certain marketing campaigns have been in increasing the profit for their business. With the right KPIs marketers can, not only justify the success of their...
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