There are an increasing number of apps coming to the market. During the pandemic the consumer behavior has changed. Technology has played a key role...
Marketing Insights
What You Should Know About the 2021 Google Algorithm Update
Google keeps updating their search algorithms, and this year there is an update coming. In May 2021 Google announced that search ranking will...
How to Create an Ideal Customer Profile for ABM Strategy?
Account-based marketing is a strategy which focuses on creating personalized experience for a few target accounts. Unlike other traditional forms of...
5 Ways to Select the Right Accounts for Your ABM Strategy
Account-based marketing has become a widely used strategy by businesses. According to HubSpot, 67% of brands leverage account-based marketing. ABM...
Everything You Should Know About Inbound Marketing Lead Generation
Lead generation is the number one goal of marketers in their inbound marketing strategy. It helps them attract new potential customers and increase...
Key Inbound Marketing Channels to Attract, Engage and Delight
The inbound marketing approach is being used by a wide number of businesses. Marketers have realized that inbound methodology can be more beneficial...