Every successful business measures their return on investment or ROI to know the profit they made. Just like in any other business scenario, your marketing efforts also need to be measured. Once you launch your marketing campaigns you need to monitor whether the...
Marketers need data that can help them make informed business decisions. Knowing your audience’s needs, interests, and pain points is crucial for all your marketing campaigns. Many marketers rely on demographic data like age, gender, location, occupations, etc....
Whether you have a small business or a big one measuring website traffic is imperative to understand your visitors and how they engage with your website. Analyzing your website metrics or KPIs will help you assess the performance of your website. These metrics will...
An increasing number of businesses are now investing in Customer Relationship Management or CRM systems. As a business grows it becomes difficult to manually keep track of all the information related to customers or prospects. CRM is a hub where you can organize all...
With content, marketers can answer the audience’s most pressing questions. Content is used to build trust with your audience, improve connections, generate leads, and nurture them. Relevant, high-quality, and engaging content influences the audience’s decisions...
