Setting goals is an important part of very marketer’s success. Setting up goals and working toward accomplishing them can make you feel more confident about where your business is heading. But goal setting is not as simple as it sounds. You want to make sure that your...
Majority of growing B2B marketers are now adopting account-based marketing (ABM) as a part of their marketing efforts. Account-based marketing is a fairly new concept to many people. One of the main reasons for this is the lack of alignment between marketing and sales...
[vc_row][vc_column][vc_column_text]When launching a new product, you need to be careful about the time and resources you use to bringing a product into the market. It’s important to have a carefully laid out plan. Because without planning it’s difficult to recognise...
[vc_row][vc_column][vc_column_text]Rebranding is complicated and entails some risks. Most people view rebranding as merely designing the logo or other elements. But there is much more to it than that. As complex as rebranding is, it is also a highly effective method...
[vc_row][vc_column][vc_column_text]The B2B landscape has changed significantly over the past decade. The evolving technology has made an impact on how sales and marketing functions. With the rise of social media platforms, sales reps have more opportunities to build...
