The Three Purposes of Marketing

The Three Purposes of Marketing

What is the purpose of marketing?   Very few people can answer this question, let alone, tell you how to achieve those primary purposes.   If you were to ask this question to 100 different business people, you would get a myriad of different answers. Some...
Data Storytelling: What, Why and How

Data Storytelling: What, Why and How

What is Data Storytelling Data storytelling is basically the idea of leveraging visuals, context, and narratives to deliver insights from data. While data helps gives authenticity and credibility to your story, a narrative keeps your audience engaged and makes your...