The internet is one of the greatest things that has happened to businesses. It provides us with an abundance of information on any area we want. And for us marketers, specifically, it has given us the ability to measure our marketing efforts. That being said,...
About a year and a half ago word was out about what is known as the mobile-first index. This is where Google uses algorithms that ranks websites based on their mobile version. In the recent months, Google has launched this initiative and we can only expect it become...
What is innovation? “Innovation means coming up with new ways of doing things. Bringing innovation into your business can help you save time and money, and give you the competitive advantage to grow and adapt your business in the marketplace.” according to the...
The need for digital marketing has never been more critical than it is today. Often companies forget the importance of this. You may look at it as an additional cost or unnecessary, but we are here to tell you that in reality, it is the complete opposite of...
In an era where we are flooded with an abundance of choices, an excess of brands, and millions of ways of getting things done, what makes your business unique? Why would a consumer choose to do business with you rather than another company? This is where a unique...
