by Nishan Singh | Last updated Jul 10, 2022 | Marketing Strategies
What is the purpose of marketing? Very few people can answer this question, let alone, tell you how to achieve those primary purposes. If you were to ask this question to 100 different business people, you would get a myriad of different answers. Some... 
by Nishan Singh | Last updated Jul 23, 2022 | Analytics, Measurement
What is Digital Marketing Measurement Model (DMMM) The internet is one of the greatest things that has happened to businesses. It provides us with an abundance of information on any area we want. And for us marketers, specifically, it has given us the ability to... 
by Nishan Singh | Last updated Jul 11, 2022 | Digital Marketing
What is Data Storytelling Data storytelling is basically the idea of leveraging visuals, context, and narratives to deliver insights from data. While data helps gives authenticity and credibility to your story, a narrative keeps your audience engaged and makes your... 
by Nishan Singh | Last updated Sep 20, 2019 | Website Development
About a year and a half ago word was out about what is known as the mobile-first index. This is where Google uses algorithms that ranks websites based on their mobile version. In the recent months, Google has launched this initiative and we can only expect it become... 
by Nishan Singh | Last updated Sep 20, 2019 | Digital Marketing
What is innovation? “Innovation means coming up with new ways of doing things. Bringing innovation into your business can help you save time and money, and give you the competitive advantage to grow and adapt your business in the marketplace.” according to the... 
