A strategic approach driven by analytics
We know your business is unique, so we’ll never take a cookie-cutter approach in developing your digital marketing strategies.
For inclusive success, it is very important that our relationship with our clients is based on trust, transparency, clear goals, mutual growth and single vision: to grow your business.
To achieve this, we follow the 5-step process to truly understand your business, your goals, your target market. After that, we not only develop solid strategies to grow your business, we also implement the resources and create a game plan to achieve your goals. And it doesn’t end there- once everything is in place, we do relentless execution, analysis and continuous refinement.
This is Our Five-Step Process to Your Success
Understanding Your Business Objectives
Every business is unique. And so is yours.
The first thing we do is spend time within a business talking with, and listening to the key people. This helps us to gain a better understanding of the business, how it works, and how it interacts with its clients.
We then spend time considering the information we have gathered, and “fill in the blanks” with additional research and discussions. Our aim is to get to a position where we can understand the thinking of both the business and its clients.
A Strategic Digital Marketing Plan
The next step is industry research, opportunity analysis and competitor research. Then we create a solid marketing plan that takes into account the strategies that we need to achieve the targeted growth rate. This also lays down the measurement model and implementation timeline and resource/infrastructure we need to achieve the desired growth rate.
In this stage, we basically develop practical solutions that will work for your particular business.
Building the Tech-Stack & Infrastructure
In order to implement that marketing plan and achieve growth, we would need to automate some of the processes so that we can bring efficiency into implementation. This may include measurement tools (web analytics, AB testing, reporting tools, etc.), email marketing, marketing automation, marketer-friendly website, database management tool or CRM etc.
At this stage we get you ready with the required infrastructure for growth.
Ongoing Execution of Digital Marketing
By this time we have a clear action-plan and the required infrastructure. Here we start the implementation of the strategies that help you grow qualified website traffic, leads and ultimately your business revenue.
Testing, Analyzing & Refining
In this era of digital disruption, you can’t set it up and leave. You need to continuously question your own strategies, tactics and plan to ensure everything is working as desired.
We are numbers-savvy.
With AB testing and staying current on digital marketing trends, we ensure that you are always ahead of your competition.